equate Sensitive Potassium nitrate, Sodium fluoride 5 g/100g; .15 g/100g Paste, Dentifrice — NDC 49035-257-29 (Billing 49035-0257-29)
This is a package of equate Sensitive Potassium nitrate, Sodium fluoride 5 g/100g; .15 g/100g Paste, Dentifrice from Wal-Mart Stores Inc, marketed since Nov 2018 and currently FDA-listed. It is the main listing for this product, which comes in 2 package sizes.
NDC database record
One package, one record: these facts belong to NDC 49035-257-29 alone.
- Record
- FDA NDC Directory package listing · Human OTC drug
- Code segments
- 49035 labeler · 257 product · 29 package
- Package marketed since
- Nov 2, 2018
- Sample package
- No — commercial package
- Listing certified through
- Dec 31, 2027
- Barcode (UPC)
- 0681131128957
- FDA record last changed
- Jul 24, 2026
Identity & classification
Regulatory identifiers FDA, NLM and CMS codes for this package
- RxCUI (RxNorm): 1038929
Where does this data come from?
- FDA openFDA NDC Directory · synced Oct 1, 2026
- FDA label on DailyMed · label index refreshed Oct 5, 2026
- RxNorm (NLM RxNav) · catalog refreshed Oct 1, 2026
- Medi-Span GPI (licensed)
- First Databank (licensed) · refreshed Oct 1, 2026
Clinical
Equate Sensitive is a toothpaste product marketed as an over-the-counter monograph drug. It contains potassium nitrate, which is typically included to help reduce tooth sensitivity, and sodium fluoride, which is commonly used in toothpastes to help strengthen tooth enamel and prevent cavities. The product is applied to the teeth during routine brushing.
Patient education
Supplement & herbal interactions
Where does this data come from?
- MedlinePlus (NLM) · refreshed Oct 1, 2026
- FDA label on DailyMed · label index refreshed Oct 5, 2026
Ask a licensed pharmacist directly — free, answered by our team.
Pricing
A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.
| Price system | Per g | Per package |
|---|---|---|
| Retail pharmacies payNADAC · weekly | Not in the retail survey — common for institutional, discontinued, or low-volume packs. | |
| Medicaid paysCMS SDUD · 12 mo | No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data. | |
| Medicare drug plans payPart D · quarterly | No Part D plan price is available for this NDC in our data. | |
Where does this data come from?
- CMS NADAC weekly file
- CMS ASP pricing files · refreshed Sep 20, 2026
- CMS Medicaid State Drug Utilization Data · refreshed Oct 5, 2026
- CMS Part D plan pricing files · refreshed Sep 24, 2026
- VA National Acquisition Center price file
Packaging — all sizes for this product
| Package NDC | Description | Marketing start | Marketing end | Status |
|---|---|---|---|---|
| 49035-0257-29 You're viewing this Main listing | 2 CARTON in 1 PACKAGE / 1 TUBE in 1 CARTON / 113 g in 1 TUBE | 2018-11-02 | — | Active |
| 49035-0257-79 49035-257-79 | 1 TUBE in 1 BOX / 113 g in 1 TUBE | 2018-11-02 | — | Active |
Pack size FAQ
What quantity is in this package?
What NDC number is used to bill for this package of equate Sensitive Potassium nitrate, Sodium fluoride 5 g/100g; .15 g/100g Paste, Dentifrice?
Therapeutic equivalents
Where does this data come from?
- FDA openFDA NDC Directory · synced Oct 1, 2026
- FDA Orange Book · refreshed Oct 3, 2026
- CMS NADAC weekly file
Availability & generic status
We did not find an FDA-approved generic match for this exact strength, form and route.
Where does this data come from?
- FDA Orange Book · refreshed Oct 3, 2026
What it looks like
Where does this data come from?
- FDA label on DailyMed · label index refreshed Oct 5, 2026
Inactive Ingredients / Excipients
Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.
💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.
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UNII 5OCF3O11KX
A plant-derived surfactant made from coconut oil. It helps mix oil and water ingredients together in the formulation and can improve how the medicine spreads or feels on the skin.
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UNII PDC6A3C0OX
Glycerin is a clear, thick liquid derived from plant oils or fats. It acts as a humectant to retain moisture, a sweetener, and a solvent in medications.
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UNII Y6O7T4G8P9
Hydrated silica is a fine powder form of silicon dioxide with absorbed water. It works as an anti-caking agent and absorbent in medicines, helping powders stay free-flowing and preventing clumping.
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UNII B697894SGQ
Polyethylene glycol 400 is a clear, thick liquid made from petroleum-derived polymers. It acts as a solvent and humectant in medicines, helping dissolve active ingredients and retain moisture in the formulation.
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UNII SB8ZUX40TY
Saccharin sodium is an artificial sweetener made from saccharin salt. It's added to medicines to improve taste, especially in liquid formulations for children or bitter drugs.
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UNII 55X04QC32I
A strong alkaline chemical used to adjust and maintain the pH balance of liquid medicines. It helps keep the medicine stable and ensures it stays effective during storage.
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UNII JVL98CG53G
Sodium methyl cocoyl taurate is a mild, plant-derived cleaning agent made from coconut oil and an amino acid. It's used in liquid formulations as a surfactant to help mix oil and water-based ingredients together and improve how the medicine spreads or is absorbed.
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UNII 5HK03SA80J
A salt derived from phosphoric acid. In medicines, it acts as a buffer to maintain the product's pH stability and may serve as a chelating agent to improve stability by binding to metal ions.
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UNII 506T60A25R
Sorbitol is a natural sugar alcohol derived from glucose. It serves as a sweetener, humectant, and bulking agent in medications to improve taste and help maintain moisture in the product.
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UNII 15FIX9V2JP
Titanium dioxide is a bright white mineral powder commonly used as a colorant and opacifying agent. It makes pills and tablets white or lighter in color and helps make coatings non-transparent.
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UNII 059QF0KO0R
Water is a liquid solvent that dissolves and mixes ingredients together in liquid medicines, syrups, and injections. It helps distribute the active drug evenly throughout the product.
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UNII TTV12P4NEE
Xanthan gum is a thickening and stabilizing ingredient made from fermented corn or other sugars. It's added to medicines to improve texture, prevent separation of liquids and solids, and help the product stay consistent.
12 inactive ingredients listed in the exact product block matched to this NDC.
Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.
Where does this data come from?
ingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.- FDA label on DailyMed · label index refreshed Oct 5, 2026
- FDA openFDA NDC Directory · synced Oct 1, 2026
Inactive ingredient FAQ
Are inactive ingredients the same for every manufacturer?
Why might an inactive ingredient be missing?
Can inactive ingredients matter?
Manufacturer & labeler
More NDCs from Wal-Mart Stores Inc labeler code 49035
- Equate Eye Itch Relief ketotifen fumarate .25 mg/mL Solution NDC 49035-231-10
- Equate Lubricant Eye Drops Preservative-Free Carboxymethylcellulose sodium .5 g/100mL Solution/ Drops NDC 49035-245-01
- Equate Dry Scalp 2 in 1 Dandruff Anti-Dandruff Pyrithione Zinc 10 mg/mL Shampoo NDC 49035-249-01
- Equate Dry Scalp 2 in 1 Dandruff SH and COND Anti-Dandruff Pyrithione Zinc 10 mg/mL Shampoo NDC 49035-250-01
- Equate Everyday Clean Dandruff Anti-Dandruff Pyrithione Zinc 10 mg/mL Shampoo NDC 49035-254-01
- Equate Dry Scalp 2 in 1 Dandruff Anti-Dandruff Pyrithione Zinc 10 mg/mL Shampoo NDC 49035-256-01
- Docosanol 100 mg/g Cream NDC 49035-259-35
- Mucus Relief D Guaifenesin and Pseudoephedrine HCL 1200 mg; 120 mg Tablet, Extended Release NDC 49035-261-12
- equate arthritis pain diclofenac sodium 10 mg/g Gel NDC 49035-262-01
- Equate Everyday Clean Dandruff Anti-Dandruff Pyrithione Zinc 10 mg/mL Shampoo NDC 49035-263-01
- Acne Cleanser Benzoyl peroxide 100 mg/g Cream NDC 49035-264-56
- Ibuprofen minis 200 mg Capsule, Liquid Filled NDC 49035-265-16
Where does this data come from?
- FDA openFDA NDC Directory · synced Oct 1, 2026
- Drugs@FDA
FDA label — Drug Facts FDA SPL
🎯 Indications and Usage ▾
Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact aids in the prevention of dental cavities
⏱️ Dosage and Administration ▾
Directions Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft britsle toothbrush. · Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Minimize swallowing.
Spit out after brushing. Children under 12 years of age: Consult a dentist or physician.
⚠️ Warnings ▾
Warnings When using this product do not use longer than 4 weeks unless recommended by a dentist or physician. See your dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.
🧪 Active Ingredient ▾
Active ingredients Potassium nitrate 5% Sodium fluoride 0.24% (0.15% w/v fluoride ion)
🧪 Inactive Ingredients ▾
water, sorbitol, hydrated silica, glycerin, pentasodium triphosphate, PEG-8, flavor, titanium dioxide, sodium methyl cocoyltaurate, cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin
🎯 Purpose ▾
Purpose Antihypersensitivity Anticavity
📄 Keep Out of Reach of Children ▾
Keep out of reach of children . If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
📄 Package Label / Principal Display Panel ▾
Equate_Sensitive_Whitening_Ctn_2821257R3
Reported adverse events (FAERS)
Top reported reactions
Reporter sex
Where does this data come from?
About this NDC listing & data coverage
What data is (and isn’t) available for this NDC — tap to expand
| NDC identity (package / product / labeler codes) | ✓ Available |
| Labeler | ✓ Available |
| Product & package description | ✓ Available |
| Marketing category & status | ✓ Available |
| Active ingredient / dosage form / route | ✓ Available |
| FDA label (SPL via DailyMed) | ✓ Available |
| Package photos | ✓ Available |
| Inactive ingredients (structured) | ✓ Available |
| NADAC pharmacy acquisition price (CMS) | — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey. |
| Orange Book / therapeutic-equivalence data | — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope. |
| HCPCS J-code billing crosswalk | — Not published for this NDC Most self-administered / retail products have no J-code — that is normal. |
| Medicaid utilization (CMS SDUD) | — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold. |