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Crest 3D White Brilliance Pro Ultra White Sodium monofluorophosphate 1.7 mg/g Paste, Dentifrice — NDC 69423-0760-30 package photo
Label image from the product's FDA listing (DailyMed) — may show a different pack size or an older label revision.

Crest 3D White Brilliance Pro Ultra White Sodium monofluorophosphate 1.7 mg/g Paste, Dentifrice — NDC 69423-760-30 (Billing 69423-0760-30)

by The Procter & Gamble Manufacturing Company · 1 TUBE in 1 CARTON / 85 g in 1 TUBE

This is a package of Crest 3D White Brilliance Pro Ultra White Sodium monofluorophosphate 1.7 mg/g Paste, Dentifrice from The Procter & Gamble Manufacturing Company, marketed since Jan 2023 and currently FDA-listed. It is the main listing for this product, which comes in 2 package sizes.

NDC 69423-0760-30
🏷️ FDA NDC (as labeled) 69423-760-30 billing pads the product segment with a zero
This package
Contains85 g in 1 tube Pack sizes2 compare ↓
Main listing for product 69423-760 · Also comes in: 107 g 69423-760-38
OTC On market Non-controlled ⇄ Compare with another NDC
🗂️ FDA directory synced Oct 1, 2026 · this listing last changed Jul 24, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

NDC database record

One package, one record: these facts belong to NDC 69423-760-30 alone.

Record
FDA NDC Directory package listing · Human OTC drug
Code segments
69423 labeler · 760 product · 30 package
Package marketed since
Jan 10, 2023
Sample package
No — commercial package
Listing certified through
Dec 31, 2027
Barcode (UPC-A, from the NDC)
3 6942376030 5
FDA record last changed
Jul 24, 2026

Identity & classification

Regulatory identifiers FDA, NLM and CMS codes for this package

FDA NDC (as labeled) 69423-760-30
Product NDC 69423-760
11-digit billing NDC 69423076030
RxCUI 1038995
UNII C810JCZ56Q
Application # M021
SPL Set ID f4c02924-95ee-09d2-e053-2995a90a8121
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2023-01-10
Route ORAL
Dosage form PASTE, DENTIFRICE
Substance SODIUM MONOFLUOROPHOSPHATE
Quick answers
  • RxCUI (RxNorm): 1038995
Why two NDCs? The FDA registers this code as 69423-760-30 — a 5-3-2 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the product segment → 69423-0760-30. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

RxNorm drug class

This medicine belongs to the Caries prophylactic agents class.

Drug family (ATC) Caries prophylactic agents, Fluoride
Where does this data come from?
Therapeutic classes from RxNorm RxClass (U.S. National Library of Medicine) — Established Pharmacologic Class (FDA), ATC drug family (WHO) and mechanism of action, matched by this product’s RxCUI.

Clinical

🧪 What is this product?

This is an over-the-counter toothpaste sold under the FDA's monograph rules for anticavity products. The active ingredient, sodium monofluorophosphate, is a fluoride compound that is commonly used in oral care products to help strengthen tooth enamel and reduce cavity formation. The paste is applied topically to teeth during brushing. This product is marketed as a whitening toothpaste, though whitening effects come from the abrasive or chemical components of the formulation rather than the fluoride.

Supplement & herbal interactions

🌿 Drug–supplement interaction checker →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer gPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Try another pack size: 107 g
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

Packaging — all sizes for this product

Package NDCDescription Marketing startMarketing endStatus
69423-0760-30 You're viewing this Main listing 1 TUBE in 1 CARTON / 85 g in 1 TUBE 2023-01-10 — Active
69423-0760-38 69423-760-38 1 TUBE in 1 CARTON / 107 g in 1 TUBE 2023-01-10 — Active

Pack size FAQ

What quantity is in this package?
This package is listed by the FDA — 1 tube in 1 carton / 85 g in 1 tube.
What NDC number is used to bill for this package of Crest 3D White Brilliance Pro Ultra White Sodium monofluorophosphate 1.7 mg/g Paste, Dentifrice?
Use the 11-digit billing form listed in the identifiers section of this page. Pharmacy and medical claims use the 11-digit form; the FDA label may print a shorter form of the same code.

Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
Colgate Optic White Pro Series Enamel Renewal Soothing Mint 1.5 mg/g 35000-0791-62 Colgate-Palmolive 2 tubes — — FDA listed —
Colgate Optic White Pro Series High Impact White 1.5 mg/g 35000-0792-63 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Advanced Enamel Strength 1.5 mg/g 35000-0921-32 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Advanced Oxygenating White 1.5 mg/g 35000-0933-32 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Advanced Vibrant Clean 1.5 mg/g 35000-0979-32 Colgate-Palmolive 1 tube — — Discontinued —
Colgate Optic White Pro Series Hi White 1.5 mg/g 65954-0841-63 Mission 1 tube — — FDA listed —
Colgate Optic White Pro Series 11.4 mg/g 65954-0845-62 Mission 2 tubes — — FDA listed —
Crest 3D White Advanced 1.7 mg/g 69423-0752-30 The 1 tube — — FDA listed —
Crest 3D White Brilliance Pro Ultra White 1.7 mg/gthis 69423-0760-30 The 1 tube — — FDA listed —
ARC 2 in 1 Whitening and Anticavity 1.7 mg/g 69423-0837-30 The 1 tube — — FDA listed —
Crest 3D White Brilliance Advanced Whitening Fresh Mint 1.7 mg/g 69423-0959-04 The 1 cello — — FDA listed —
Hapee Explosive Menthol Red 150 .15 g/100g 1480003401156 LAMOIYAN 1 tube — — FDA listed —
Hapee Fresh And Cool White 150 .15 g/100g 1480003401136 LAMOIYAN 1 tube — — FDA listed —
Hapee Fresh And Cool White 100 .15 g/100g 1480003401135 LAMOIYAN 1 tube — — FDA listed —
Hapee Gumtect Gum Care .15 g/100g 1480003401325 LAMOIYAN 1 tube — — FDA listed —
Hapee Fresh Green Outburst 100 .15 g/100g 1480003401165 LAMOIYAN 1 tube — — FDA listed —
Hapee Fresh Green Outburst 150 .15 g/100g 1480003401166 LAMOIYAN 1 tube — — FDA listed —
Hapee Outrageous Blue Chill 150 .15 g/100g 1480003401336 LAMOIYAN 1 tube — — FDA listed —
Crest 3D White Deep Stain Remover Dazzling Mint 2 mg/g 84126-0610-21 The 1 tube — — FDA listed —
Crest 3D White Deep Stain Remover Ultra White 2 mg/g 84126-0611-02 The 2 tubes — — FDA listed —
Crest 3D White Brilliance Pro Ultra White 1.7 mg/g 84126-0616-38 The 1 tube — — FDA listed —
Crest 3D White Deep Stain Remover Brilliant White 2 mg/g 84126-0626-03 The 2 tubes — — FDA listed —
Crest 3D White Deep Stain Remover Enamel Strength 2 mg/g 84126-0644-21 The 1 tube — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

Availability & generic status

🏛️
2023
On the market since
Jan 2023
📍
2026
Currently FDA-listed
3 years listed
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

What it looks like

Color white
FlavorMint
One label can cover several strengths, so colors may be combined — always confirm a loose pill against the dispensed prescription label or a pharmacist.
Where does this data come from?
Physical description (imprint, shape, color, scoring, coating) from this product’s FDA Structured Product Labeling (SPL), mirrored from DailyMed / openFDA.

Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.

  • UNII Q7UI015FF9
    A synthetic polymer material used as a thickener and stabilizer in liquid formulations. It helps create the right texture and prevents separation of ingredients in medicines and topical products.
  • UNII X69NU20D19
    Calcium pyrophosphate is a mineral salt compound used in medications as a buffering agent and pH regulator. It helps stabilize the medicine and can also serve as a filler to provide bulk to tablets or capsules.
  • UNII 2DMT128M1S
    A waxy solid derived from plant or animal sources. It acts as an emulsifier to blend oil and water components, and also thickens the medicine to give it the right texture and consistency.
  • UNII PDC6A3C0OX
    Glycerin is a clear, thick liquid derived from plant oils or fats. It acts as a humectant to retain moisture, a sweetener, and a solvent in medications.
  • UNII BBX060AN9V
    Hydrogen peroxide is a chemical solution used in medicines as a cleansing agent or preservative. It helps prevent bacterial growth and is sometimes used in oral or topical formulations.
  • UNII H5WVD9LZUD
    A mineral salt used in medicines as a buffer to help maintain proper acidity levels and as a texturing agent in solid dosage forms. It helps stabilize the medicine and improve its shelf life.
  • UNII 368GB5141J
    A detergent and foaming agent derived from coconut or palm oil. In medications, it helps break down and mix oil and water-based ingredients, aids in tablet disintegration, and improves how the drug dissolves and spreads in the mouth or digestive system.
  • UNII O352864B8Z
    A sodium salt compound used in medicines as a buffering agent to maintain pH stability and as a chelating agent to prevent unwanted chemical reactions during storage and mixing.
  • UNII 96K6UQ3ZD4
    Sucralose is a synthetic sweetener made from sugar. It's added to medicines to improve taste without adding calories, helping make bitter or unpleasant-tasting drugs easier to take.
  • UNII 059QF0KO0R
    Water is a liquid solvent that dissolves and mixes ingredients together in liquid medicines, syrups, and injections. It helps distribute the active drug evenly throughout the product.

10 inactive ingredients listed in the exact product block matched to this NDC.

The official label also stateswater, glycerin, calcium pyrophosphate, hydrogen peroxide (4% w/v), sodium lauryl sulfate, flavor, polyacrylate crosspolymer-6, cetearyl alcohol, disodium pyrophosphate, sucralose, tetrasodium pyrophosphate

Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.

Where does this data come from?
Data sourced from official FDA Structured Product Labeling (SPL) via DailyMed — ingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

Manufacturer & labeler

LabelerThe Procter & Gamble Manufacturing Company
FDA applicationM021 (OTC MONOGRAPH DRUG)
Labeler code69423
First marketedJan 2023
Product typeHuman Otc Drug
Portfolio850 products on file

More NDCs from The Procter & Gamble Manufacturing Company labeler code 69423

The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose 📄 Keep Out of Reach of Children 📄 Questions or Comments 📄 Package Label / Principal Display Panel
🎯 Indications and Usage 5 words ▾

Use helps protect against cavities

⏱️ Dosage and Administration 39 words ▾

Directions adults and children 12 yrs. & older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. do not swallow children under 12 yrs.: ask a dentist

🧪 Active Ingredient 9 words ▾

Drug Facts Sodium monofluorophosphate 1.14% (0.17% w/v fluoride ion)

🧪 Inactive Ingredients 23 words ▾

Inactive ingredients water, glycerin, calcium pyrophosphate, hydrogen peroxide (4% w/v), sodium lauryl sulfate, flavor, polyacrylate crosspolymer-6, cetearyl alcohol, disodium pyrophosphate, sucralose, tetrasodium pyrophosphate

🎯 Purpose 3 words ▾

Purpose Anticavity toothpaste

📄 Keep Out of Reach of Children 32 words ▾

Warning Keep out of reach of children under 12 yrs. of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

📄 Questions or Comments 2 words ▾

Questions? 1-800-492-7378

📄 Package Label / Principal Display Panel 37 words ▾

Crest 3D White Ultra White 85g tube in carton Crest 3D WHITE FLUORIDE ANTICAVITY TOOTHPASTE BRILLIANCE WHITER TEETH HYDROGEN PEROXIDE 4% ULTRA WHITE CLINICALLY PROVEN -PRO- WHITENING INGREDIENTS NET WT

3.0 OZ (85 g) ENAMEL SAFE artwork

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗

Reported adverse events (FAERS)

Read carefully: FAERS reports are voluntary and unverified. Counts are not incidence, do not establish causation, are subject to reporting bias, and cannot be used to compare one drug to another. Shown for signal context only. Reports for Crest 3D White Brilliance Pro Ultra White (this brand).

Top reported reactions

Gingivitis4
Tooth Loss4
Anaphylactic Reaction3
Dyspnoea3
Mouth Swelling3
Sensitivity Of Teeth3
Tooth Fracture3

Age at onset

Adult4

Reporter sex

28 reports
Male · 42%
Female · 58%

Serious outcomes

Hospitalization5
Life-threatening1
Disabling1
Reports over time (by year) — tap or hover for the count & year
2020 2022 2024 2026 4 0
Most recent year is provisional (FAERS lags ~3 months).
Where does this data come from?
Adverse-event reports from the FDA Adverse Event Reporting System (FAERS) via openFDA. FAERS reports are voluntary and unverified — counts are not incidence and don’t establish causation.

About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) ✓ Available
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The form printed on the packaging and shown on DailyMed is the one the FDA registered. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero and the dashes are dropped. The Identity section at the top of this page lists each form of this code.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by The Procter & Gamble Manufacturing Company. Listing status can change — the directory data on this page refreshes weekly.
Does this product come in other package sizes?
Yes — the FDA directory lists 1 other package presentation of this same product, including 1 tube (69423-0760-38). Each has its own NDC and its own page — see the package list near the top of this page.
Who lists this product with the FDA?
The Procter & Gamble Manufacturing Company is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.
← 69423-0759-06 · Procter 69423-0761-37 · The →
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.