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Listerine Essential Care Sodium Monofluorophosphate 1.3 mg/g Gel, Dentifrice — NDC 69968-0701-04 package photo

Listerine Essential Care Sodium Monofluorophosphate 1.3 mg/g Gel, Dentifrice

by Kenvue Brands LLC · 1 TUBE in 1 CARTON (69968-0701-4) / 119 g in 1 TUBE
NDC 69968-0701-04
🏷️ FDA NDC (as labeled) 69968-0701-4 billing pads the package segment with a zero
OTC On market Non-controlled
🗂️ Data synced Jul 24, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

🆔 Identity & classification

FDA NDC (as labeled) 69968-0701-4
Product NDC 69968-0701
11-digit billing NDC 69968070104
RxCUI 545626
UNII C810JCZ56Q
UPC 0312547434553
Application # M022
SPL Set ID 90b5c3d8-baa4-44ab-8f73-e177007f0219
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2021-03-03
Route ORAL
Dosage form GEL, DENTIFRICE
Substance SODIUM MONOFLUOROPHOSPHATE
Why two NDCs? The FDA registers this code as 69968-0701-4 — a 5-4-1 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the package segment → 69968-0701-04. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

🏷️ RxNorm drug class

This medicine belongs to the Caries prophylactic agents class.

Drug family (ATC) Caries prophylactic agents, Fluoride
Where does this data come from?
Therapeutic classes from RxNorm RxClass (U.S. National Library of Medicine) — Established Pharmacologic Class (FDA), ATC drug family (WHO) and mechanism of action, matched by this product’s RxCUI.

🏭 Manufacturer & labeler

LabelerKenvue Brands LLC
FDA applicationM022 (OTC MONOGRAPH DRUG)
Labeler code69968
First marketedMar 2021
Product typeHuman Otc Drug
Portfolio564 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

🩺 Clinical

🧪 What is this product?

Listerine Essential Care is a fluoride gel toothpaste (also called a dentifrice) that you apply to your teeth by toothbrush. The active ingredient is sodium monofluorophosphate, a fluoride compound that is typically used to help strengthen tooth enamel and reduce tooth decay. This is an over-the-counter oral hygiene product marketed under FDA rules for over-the-counter monograph drugs, meaning it follows an established standard for this class of products rather than being individually reviewed by the FDA.

Supplement & herbal interactions

🌿 Drug–supplement interaction checker →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

🧪 Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.

  • UNII 8SKN0B0MIM
    Benzoic acid is a naturally occurring organic acid used as a preservative in medicines and foods. It helps prevent bacterial and fungal growth to extend shelf life and maintain product stability.
  • UNII K679OBS311
    Carboxymethylcellulose sodium is a plant-derived thickening agent made from cellulose. In medicines, it acts as a binder to hold ingredients together, a disintegrant to help the tablet break apart, or a thickener in liquids.
  • UNII 35SW5USQ3G
    A synthetic yellow dye used to color medicines. It helps make tablets, capsules, and liquids visually distinct so patients can easily identify their medication.
  • UNII RV6J6604TK
    Eucalyptol is a natural oil compound extracted from eucalyptus plants. In medicines, it serves as a flavoring agent and aromatic component to improve taste and smell.
  • UNII H3R47K3TBD
    FD&C Blue No. 1 is a synthetic blue dye approved for use in foods and medicines. It serves as a colorant to give the medication its distinctive appearance and help with product identification.
  • UNII PDC6A3C0OX
    Glycerin is a clear, thick liquid derived from plant oils or fats. It acts as a humectant to retain moisture, a sweetener, and a solvent in medications.
  • UNII Y6O7T4G8P9
    Hydrated silica is a fine powder form of silicon dioxide with absorbed water. It works as an anti-caking agent and absorbent in medicines, helping powders stay free-flowing and preventing clumping.
  • UNII L7T10EIP3A
    A cooling compound from mint plants used as a flavoring agent and to create a fresh sensation in medicines. It helps mask bitter tastes and improve how the product feels in the mouth.
  • UNII LAV5U5022Y
    Methyl salicylate is a naturally derived liquid compound commonly found in wintergreen plants. In medicines, it's used as a flavoring agent and penetrating solvent to help distribute active ingredients evenly throughout topical products.
  • UNII E4GA8884NN
    Phosphoric acid is a weak mineral acid used in medicines as a buffer and pH adjuster. It helps stabilize the product and control its acidity level.
  • UNII 1212Z7S33A
    PEG-32 is a synthetic polymer derived from ethylene oxide. It acts as a humectant and solvent in medications, helping to dissolve or suspend active ingredients and maintain moisture in solid dosage forms.
  • UNII SB8ZUX40TY
    Saccharin sodium is an artificial sweetener made from saccharin salt. It's added to medicines to improve taste, especially in liquid formulations for children or bitter drugs.
  • UNII 368GB5141J
    A detergent and foaming agent derived from coconut or palm oil. In medications, it helps break down and mix oil and water-based ingredients, aids in tablet disintegration, and improves how the drug dissolves and spreads in the mouth or digestive system.
  • UNII SE337SVY37
    A mineral salt used as a buffer to help maintain the medicine's pH level and prevent breakdown of active ingredients. It also acts as a thickening agent in liquid formulations.
  • UNII 22ADO53M6F
    A mineral salt derived from phosphoric acid, used as a buffer to maintain the pH balance of the medication and help stabilize the active ingredients.
  • UNII 506T60A25R
    Sorbitol is a natural sugar alcohol derived from glucose. It serves as a sweetener, humectant, and bulking agent in medications to improve taste and help maintain moisture in the product.
  • UNII C3M81465G5
    Spearmint oil is a natural flavoring extract from spearmint plants. It's added to medicines to improve taste and mask bitter flavors, making medications easier to take.
  • UNII 3J50XA376E
    Thymol is a natural compound derived from thyme and other plants. It acts as a preservative and flavoring agent in medicines, helping prevent microbial growth and add taste.
  • UNII 059QF0KO0R
    Water is a liquid solvent that dissolves and mixes ingredients together in liquid medicines, syrups, and injections. It helps distribute the active drug evenly throughout the product.
  • UNII TTV12P4NEE
    Xanthan gum is a thickening and stabilizing ingredient made from fermented corn or other sugars. It's added to medicines to improve texture, prevent separation of liquids and solids, and help the product stay consistent.

20 inactive ingredients listed in the exact product block matched to this NDC.

The official label also stateswater, sorbitol, hydrated silica, glycerin, PEG-32, sodium lauryl sulfate, cellulose gum, sodium saccharin, eucalyptol, methyl salicylate, thymol, phosphoric acid, menthol, sodium phosphate, xanthan gum, benzoic acid, flavor, mentha viridis (spearmint) leaf oil, disodium phosphate, blue 1, yellow 10

Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.

Where does this data come from?
Data sourced from official FDA Structured Product Labeling (SPL) via DailyMed — ingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

💲 Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer gPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

🔁 Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
biotene 1.4 mg/g 00135-0577-01 Haleon 1 tube — — FDA listed —
Whitening .14 g/100g 11673-0385-09 Target 2 tubes — — FDA listed —
Kids Strawberry FTP .13 g/100g 11673-0441-01 Target 1 tube — — FDA listed —
Simple Truth Kids Flouride .76 g/100g 30142-0146-79 Kroger 119 g — — FDA listed —
Natural Adult Fluoride .76 g/100g 30142-0223-39 Kroger 1 tube — — FDA listed —
Colgate Revitalizing White 1 mg/g 35000-0017-46 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Cavity Protection Great Regular Flavor 1 mg/g 35000-0060-48 Colgate-Palmolive 1 tube — — FDA listed —
Hello Whipped Peppermint Stick Flavor 1.1 mg/g 35000-0512-10 Colgate-Palmolive 1 tube — — FDA listed —
Hello Whipped Mellow Mint Dream Flavor 1.1 mg/g 35000-0513-10 Colgate-Palmolive 1 tube — — FDA listed —
Hello Activated Charcoal 1.1 mg/g 35000-0678-10 Colgate-Palmolive 1 tube — — Discontinued —
Hello Naturally Whitening 1.1 mg/g 35000-0682-10 COLGATE 1 tube — — FDA listed —
Colgate Optic White Pro Series Stain Prevention 1.1 mg/g 35000-0747-16 Colgate-Palmolive 1 tube — — Discontinued —
Colgate Optic White Stain Prevention 1 mg/g 35000-0893-43 Colgate-Palmolive 1 tube — — Discontinued —
COLGATE Great Regular Flavor 1 mg/g 35000-0913-01 Colgate-Palmolive 1 tube — — FDA listed —
ULTRA BRITE Baking Soda and Peroxide Whitening Cool Mint 1 mg/g 35000-0916-60 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Sparkling White Mint Zing 1 mg/g 35000-0919-46 Colgate-Palmolive 1 tube — — Discontinued —
COLGATE Baking Soda and Peroxide Whitening Brisk Mint 1 mg/g 35000-0959-46 Colgate-Palmolive 1 tube — — Discontinued —
Colgate Optic White Platinum Stain-Less 1 mg/g 35000-0973-32 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Essentials 1 mg/g 35000-0974-46 Colgate-Palmolive 1 tube — — Discontinued —
Colgate Optic White Advanced Icy Fresh 1 mg/g 35000-0977-32 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Advanced Sparkling White 1 mg/g 35000-0978-14 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Renewal High Impact White 1 mg/g 35000-0982-15 Colgate-Palmolive 1 tube — — Discontinued —
MediChoice Fluoride 7.6 mg/g 39892-0602-01 O&M 17 g — — FDA listed —
Natures Promise Childrens Fluoride Strawberry .13 g/100g 41520-0724-29 Foodhold 119 g — — FDA listed —
Charm Tex FLUORIDE .1 g/100g 42086-0051-01 Jiangsu 720 tubes — — FDA listed —
United Dental Kit 42509-0134-01 Wessco 1 kit — — FDA listed —
Colgate Anticavity 7.6 mg/g 42555-0060-45 Colgate-Palmolive 10 g — — FDA listed —
365 Everyday Value Cavity Fighting and Whitening .13 g/100g 42681-5002-09 Whole 1 tube — — Discontinued —
365 Everyday Value Kids Flouride .13 g/100g 42681-5276-09 Whole 119 g — — FDA listed —
Tom Whole Care Peppermint fights cavities whitening fresh breath helps fight tartar 1.4 mg/g 51009-0202-04 Tom's 1 tube — — FDA listed —
Toms Whole Care Spearmint fights cavities whitening fresh breath helps fight tartar 1.4 mg/g 51009-0203-04 Tom's 1 tube — — FDA listed —
Toms Wicked Fresh Cool Peppermint fresh breath / cavity protection 1.4 mg/g 51009-0205-47 Tom's 1 tube — — Discontinued —
Toms Wicked Fresh Spearmint Ice fresh breath / cavity protection 1.4 mg/g 51009-0206-47 Tom's 1 tube — — Discontinued —
Toms Whole Care Cinnamon Clove FIGHTS CAVITIES WHITENING FRESH BREATH HELPS FIGHT TARTAR 1.4 mg/g 51009-0219-04 Tom's 1 tube — — FDA listed —
Toms Kids Watermelon Wiggle 1 mg/g 51009-0854-42 Tom's 119 g — — Discontinued —
Toms Of Maine Whole Care Spearmint 1 mg/g 51009-0857-69 Tom's 1 tube — — FDA listed —
Toms Of Maine Whole Care Spearmint 1 mg/g 51009-0858-69 Tom's 1 tube — — FDA listed —
Toms Of Maine Wicked Fresh Cool Peppermint 1 mg/g 51009-0859-07 Tom's 1 tube — — FDA listed —
Toms Of Maine Wicked Fresh Spearmint Ice 1 mg/g 51009-0860-07 Tom's 1 tube — — FDA listed —
Toms Of Maine Whole Care Wintermint 1 mg/g 51009-0902-40 Tom's 1 tube — — FDA listed —
Toms Of Maine Kids Silly Strawberry 1 mg/g 51009-0910-10 Tom's 1 tube — — Discontinued —
Toms Of Maine Kids Outrageous Orange Mango 1 mg/g 51009-0911-51 Tom's 144 g — — FDA listed —
Toms Of Maine Wicked Cool Mild Mint 1 mg/g 51009-0912-51 Tom's 144 g — — FDA listed —
Freshmint Anticavity Fluoride 7.6 mg/g 51824-0067-01 New 17 g — — FDA listed —
Anti Cavity Fluoride .76 g/100g 52000-0107-01 Universal 181 g — — FDA listed —
Advanced Whitening Anti Cavity Fluoride .76 g/100g 52000-0108-01 Universal 181 g — — FDA listed —
Universal Anti-Cavity Fluoride .76 g/100g 52000-0111-01 Universal 181 g — — FDA listed —
Universal Advanced Whitening Anti-Cavity Fluoride .76 g/100g 52000-0112-01 Universal 181 g — — FDA listed —
Medpride 7.6 mg/g 52410-9005-03 Shield 42.5 g — — FDA listed —
PERIOSCIENCES HYDRATING AO Pro 1.3 mg/mL 53238-0003-90 PERIOSCIENCES 1 tube — — FDA listed —
Nature Mint Anticavity 7.6 mg/g 53247-0129-01 Bob 7.94 g — — FDA listed —
Nature Mint Anticavity 7.6 mg/g 53247-0144-01 Bob 7.94 g — — Discontinued —
SparkleFresh Flouride Toothpaste 1 mg/g 53329-0083-21 Medline 42.5 g — — FDA listed —
Rexall Travel Toothbrush and Tooth-paste 55910-0087-01 Old 1 kit — — FDA listed —
Colgate Anticavity Kit 7.6 mg/g 56153-0001-05 Ming 1 tube — — FDA listed —
Colgate Anticavity Kit 7.6 mg/g 56153-0002-05 Ming 1 tube — — FDA listed —
First Class Kit 7.6 mg/g 58701-0001-10 American 1 tube — — FDA listed —
Business Class Kit 7.6 mg/g 58701-0002-10 American 1 tube — — FDA listed —
United Airlines Business Class Kit 7.6 mg/g 58733-0001-10 United 1 tube — — FDA listed —
smart way MINT cavity protection .13 g/100g 59450-0010-01 The 1 tube — — FDA listed —
AP-24 Whitening 7.6 mg/g 62839-1155-01 NSE 110 g — — FDA listed —
COLGATE Great Regular Flavor 1 mg/g 65954-0060-01 Mission 1 tube — — FDA listed —
Colgate ULTRA BRITE Baking Soda and Peroxide Whitening 1.1 mg/g 65954-0063-60 Mission 1 tube — — FDA listed —
Colgate Sparkling White Mint Zing 1 mg/g 65954-0068-48 Mission 1 tube — — FDA listed —
COLGATE Baking Soda and Peroxide Whitening Brisk Mint 1 mg/g 65954-0765-48 Mission 1 tube — — FDA listed —
Colgate Baking Soda and Peroxide Whitening Oxygen Bubbles Frosty Mint 1 mg/g 65954-0768-35 Mission 3 tubes — — FDA listed —
Colgate Optic White Platinum Stain-Less 1 mg/g 65954-0785-32 Mission 1 tube — — FDA listed —
Colgate Essentials 1 mg/g 65954-0786-46 Mission 1 tube — — FDA listed —
Colgate Great Regular Flavor 1 mg/g 67751-0118-01 Navajo 1 tube — — FDA listed —
Morning Fresh 76 mg/g 67777-0175-11 Dynarex 1 tube — — FDA listed —
Sodium Monofluorophosphate 760 mg/g 67777-0181-02 Dynarex 144 tubes — — FDA listed —
Morning Fresh Mint Toothpaste, with Fluoride 1.3 mg/mL 67777-0190-03 Dynarex 144 tubes — — FDA listed —
Fluoride .76 g/g 68599-9571-01 McKesson 1 g — — FDA listed —
Murchison Hume Dental Kit 69491-0034-01 Buzz 1 kit — — FDA listed —
Ipana Wintergreen Fluoride .1 g/100g 69510-0010-19 Maxill 1 tube — — FDA listed —
Ipana Bucky Beaver Bubble Gum Childrens Fluoride .1 g/100g 69510-0020-19 Maxill 1 tube — — FDA listed —
Listerine Essential Care 1.3 mg/gthis 69968-0701-04 Kenvue 1 tube — — FDA listed —
Brush Buddies Value 2 pack Whitening .76 g/100g 70108-0030-01 Ashtel 2 tubes — — FDA listed —
Brush Buddies 2 VALUE PACK CAVITY PROTECTION ANTI-CAVITY FLUORIDE .15 g/100g 70108-0185-01 Ashtel 2 tubes — — FDA listed —
Charm Tex FLUORIDE .1 g/100g 71035-0001-01 Yangzhou 720 tubes — — FDA listed —
dentalux ANTI-CAVITY FLUORIDE .13 g/100g 71141-0186-10 Lidl 1 tube — — FDA listed —
Orazen .1 g/100g 71927-0102-01 Orazen 1 tube — — FDA listed —
Colgate 5g Toothbrush Kit 72845-0000-00 Wuhan 1 kit — — FDA listed —
Colgate Anticavity 73234-0040-00 MING 1 kit — — FDA listed —
Cloveden Tooth .76 g/100g 73242-1112-02 DONG 1 tube — — FDA listed —
White Glo Micellar 73656-0003-00 WHITE 1 kit — — FDA listed —
White Glo Bio-Enzyme 73656-0005-00 WHITE 1 kit — — FDA listed —
White Glo Professional Choice 73656-0007-00 WHITE 1 kit — — FDA listed —
White Glo Charcoal 73656-0009-00 WHITE 1 kit — — FDA listed —
White Glo Maximum White Charcoal 73656-0013-00 WHITE 1 kit — — FDA listed —
White Glo Instant White 73656-0015-00 WHITE 1 kit — — FDA listed —
White Glo Mouthwash Protection 73656-0017-00 WHITE 1 kit — — FDA listed —
White Glo Activated Charcoal Twin Pack 73656-0020-00 WHITE 1 kit — — FDA listed —
White Glo Professional Choice Twin Pack 73656-0024-00 WHITE 1 kit — — FDA listed —
White Glo Advantage Anticavity Fluoride Purple 7.6 mg/g 73656-0026-00 WHITE 1 tube — — FDA listed —
White Glo Advantage Anticavity Professional Whitening 7.6 mg/g 73656-0027-00 WHITE 1 tube — — FDA listed —
White Glo Instant White Blue Foam Optical Enhancers Fluoride Anticavity Value 2 pack and Toothbrush 73656-0028-00 WHITE 1 kit — — FDA listed —
White Glo Coffee and Tea Stain Remover Fluoride Anticavity 73656-0030-00 WHITE 1 kit — — FDA listed —
Optimax Anticavity Fluoride Watermelon 7.6 mg/g 73656-0032-00 WHITE 1 tube — — FDA listed —
Optimax Anticavity Fluoride Cotton Candy 7.6 mg/g 73656-0033-00 WHITE 1 tube — — FDA listed —
Optimax Purple Anticavity Fluoride 73656-0034-00 WHITE 1 kit — — FDA listed —
Optimax Professional Whitening Anticavity Fluoride 73656-0036-00 WHITE 1 kit — — FDA listed —
Optimax Professional Whitening Anticavity Fluoride 73656-0038-00 WHITE 1 kit — — FDA listed —
Optimax Purple Anticavity Fluoride 73656-0039-00 WHITE 1 kit — — FDA listed —
White Glo Charcoal Baking Soda Maximum White Fluoride Anticavity 73656-0041-00 White 1 kit — — FDA listed —
White Glo Coffee and Tea Stain Remover Fluoride Anticavity 73656-0042-00 White 1 kit — — FDA listed —
White Glo Professional Choice Fluoride Anticavity 7.6 mg/g 73656-0043-00 White 2 tubes — — FDA listed —
White Glo Mouthwash Protect Fluoride Anticavity 73656-0044-00 White 1 kit — — FDA listed —
White Glo Extreme White Whitening 7.6 mg/g 73656-0046-00 White 2 tubes — — FDA listed —
White Glo Purple Color Corrector Fluoride Anticavity 7.6 mg/g 73656-0047-00 White 2 tubes — — FDA listed —
Optimax Anticavity Fluoride Bubblegum 7.6 mg/g 73656-0048-00 White 1 tube — — FDA listed —
Optimax Anticavity Fluoride Raspberry 7.6 mg/g 73656-0049-00 White 1 tube — — FDA listed —
Freshen Up .76 g/100g 77782-0005-20 MKJ 2 bottles — — FDA listed —
Colgate Anticavity 79940-0010-00 FORMIA 1 kit — — FDA listed —
Colgate Anticavity 79940-0012-00 FORMIA 1 kit — — FDA listed —
Colgate Anticavity 79940-0013-00 FORMIA 1 kit — — FDA listed —
Coffe Tea Stain Remover Tooth .76 g/100g 82168-0001-01 Guangzhou 150 g — — FDA listed —
Instant Whitening .76 g/100g 82168-0002-01 Guangzhou 150 g — — FDA listed —
Professional Choice .76 g/100g 82168-0003-01 Guangzhou 150 g — — FDA listed —
Professional whitening tooth .76 g/100g 82168-0004-01 Guangzhou 100 g — — FDA listed —
purple tooth .76 g/100g 82168-0005-01 Guangzhou 100 g — — FDA listed —
Zohar Fluoride Anti Cavity Coolmint Flavour 7.6 mg/g 84045-0004-00 ZOHAR 1 tube — — Discontinued —
Zohar Fluoride Anti-Cavity Regular Mint Flavour 7.6 mg/g 84045-0005-00 ZOHAR 1 tube — — Discontinued —
Zohar Fluoride Anti Cavity Fresh Mint Flavor 7.6 mg/g 84045-0006-00 ZOHAR 1 tube — — Discontinued —
DeCure 7.6 mg/g 84132-0100-10 Scope 10 g — — FDA listed —
Carekon Anti-Cavity Fluoride .76 g/100g 84345-0086-01 Hunan 1 tube — — FDA listed —
Nature Mint Anti cavity Fluoride .1 g/100g 85891-0009-01 SPARROW 720 tubes — — Discontinued —
Fluoride Anticavity,Toothpaste .76 g 87576-0332-02 Shulisa 1 tube — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

⏳ Availability & generic status

🏛️
2021
On the market since
Mar 2021
📍
2026
Currently FDA-listed
5 years listed
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

🔬 Reported adverse events (FAERS)

Read carefully: FAERS reports are voluntary and unverified. Counts are not incidence, do not establish causation, are subject to reporting bias, and cannot be used to compare one drug to another. Shown for signal context only. Reports for Listerine Essential Care (this brand).

Top reported reactions

Pelvic Fracture2
Abdominal Discomfort1
Abdominal Pain Upper1
Bone Metabolism Disorder1
Burning Sensation1
Cardiac Disorder1
Chest Pain1

Age at onset

Adult2

Reporter sex

10 reports
Male · 70%
Female · 30%

Serious outcomes

Life-threatening1
Disabling1
Reports over time (by year) — tap or hover for the count & year
2020 2022 2024 2026 2 0
Most recent year is provisional (FAERS lags ~3 months).
Where does this data come from?
Adverse-event reports from the FDA Adverse Event Reporting System (FAERS) via openFDA. FAERS reports are voluntary and unverified — counts are not incidence and don’t establish causation.

📦 Packaging — all sizes for this product

Package NDCDescription Marketing startStatus
69968-0701-04 You're viewing this 1 TUBE in 1 CARTON (69968-0701-4) / 119 g in 1 TUBE 2021-03-03 Active

🧭 About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) ✓ Available
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The FDA registers it as 69968-0701-4, which is what is printed on the packaging and shown on DailyMed. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero: 69968-0701-04, written without dashes as 69968070104. The Identity section at the top of this page lists every form of this code.
What do the three segments of this NDC mean?
In 69968-0701-04, the first segment (69968) is the labeler code FDA assigned to Kenvue Brands LLC; the middle segment (0701) identifies this specific product — its ingredient, strength, and dosage form; and the last segment (04) identifies this exact package size and type. Together they name one specific package of one specific product.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by Kenvue Brands LLC. Listing status can change — the directory data on this page refreshes weekly.
Who lists this product with the FDA?
Kenvue Brands LLC is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.

📄 FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration ⚠️ Warnings 📦 Storage and Handling 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose
🎯 Indications and Usage 8 words ▾

Use aids in the prevention of dental cavities

⏱️ Dosage and Administration 77 words ▾

Directions adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least 2 times a day, or as directed by a dentist or physician. children 2-6 years use a pea sized amount instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing) supervise children as necessary until capable of using without supervision. children under 2 years of age: ask a dentist or doctor

⚠️ Warnings 32 words ▾

Warnings Keep out of reach of children under 6 years of age. If more than used for brushing is accidently swallowed, get medical help or contact a Poison Control Center right away.

📦 Storage and Handling 6 words ▾

Other information Store at Room Temperature.

🧪 Active Ingredient 9 words ▾

Active ingredient Sodium monofluorophosphate 0.76% (0.13% w/v fluoride ion)

🧪 Inactive Ingredients 40 words ▾

Inactive ingredients water, sorbitol, hydrated silica, glycerin, PEG-32, sodium lauryl sulfate, cellulose gum, sodium saccharin, eucalyptol, methyl salicylate, thymol, phosphoric acid, menthol, sodium phosphate, xanthan gum, benzoic acid, flavor, mentha viridis (spearmint) leaf oil, disodium phosphate, blue 1, yellow 10

🎯 Purpose 2 words ▾

Purpose Anticavity

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗
← 69968-0691-05 · Kenvue 69968-0702-01 · Kenvue →
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.