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Essentials Whiten and Strengthen Sodium Fluoride 0.24% 2.4 mg/g Paste, Dentifrice — NDC 10237-0672-44 package photo

Essentials Whiten and Strengthen Sodium Fluoride 0.24% 2.4 mg/g Paste, Dentifrice

by Church & Dwight Co., Inc. · 4 CARTON in 1 PACKAGE (10237-672-44) / 1 TUBE in 1 CARTON / 121 g in 1 TUBE
NDC 10237-0672-44
🏷️ FDA NDC (as labeled) 10237-672-44 billing pads the product segment with a zero
This package
Contains121 g in 1 tube Pack sizes4 compare ↓
Also comes in: 25 g 10237-0672-09 121 g 10237-0672-43 2 tubes 10237-0672-42
OTC On market Non-controlled
🗂️ Data synced Aug 6, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

🆔 Identity & classification

FDA NDC (as labeled) 10237-672-44
Product NDC 10237-672
11-digit billing NDC 10237067244
RxCUI 416783
UNII 8ZYQ1474W7
UPC 0033200007746
Application # M021
SPL Set ID 96548550-2cd1-b757-e053-2995a90a15ea
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2019-12-01
Route DENTAL
Dosage form PASTE, DENTIFRICE
Substance SODIUM FLUORIDE
Why two NDCs? The FDA registers this code as 10237-672-44 — a 5-3-2 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the product segment → 10237-0672-44. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

🏷️ RxNorm drug class

This medicine belongs to the Caries prophylactic agents class.

Drug family (ATC) Caries prophylactic agents, Fluoride
Where does this data come from?
Therapeutic classes from RxNorm RxClass (U.S. National Library of Medicine) — Established Pharmacologic Class (FDA), ATC drug family (WHO) and mechanism of action, matched by this product’s RxCUI.

🏭 Manufacturer & labeler

LabelerChurch & Dwight Co., Inc.
FDA applicationM021 (OTC MONOGRAPH DRUG)
Labeler code10237
First marketedDec 2019
Product typeHuman Otc Drug
Portfolio156 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

🩺 Clinical

📖 About the active ingredient: Sodium Fluoride MedlinePlus · NLM
General information about the ingredient itself — the description of this specific product follows below.

Fluoride is used to prevent tooth decay. It is taken up by teeth and helps to strengthen teeth, resist acid, and block the cavity-forming action of bacteria. Fluoride usually is prescribed for children and adults whose homes have water that is not fluoridated (already has fluoride added). This medication is sometimes prescribed for other uses; ask your doctor or pharmacist for more information.

Read the full MedlinePlus article ↗
🧪 What is this product?

This is an over-the-counter toothpaste containing sodium fluoride, a mineral compound that is typically used in dental products to strengthen tooth enamel and help prevent tooth decay. Sodium fluoride works by being incorporated into the enamel structure during brushing. This product is marketed as an OTC monograph drug, meaning it follows established FDA guidelines for over-the-counter dental care products rather than individual approval. The paste is applied topically to the teeth by brushing.

Supplement & herbal interactions

🌿 Drug–supplement interaction checker →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

💊 What it looks like

Color white
FlavorMint
One label can cover several strengths, so colors may be combined — always confirm a loose pill against the dispensed prescription label or a pharmacist.
Where does this data come from?
Physical description (imprint, shape, color, scoring, coating) from this product’s FDA Structured Product Labeling (SPL), mirrored from DailyMed / openFDA.

🧪 Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.

  • UNII WAT0DDB505
    Calcium sulfate is a mineral compound used as a filler and binder in tablets and capsules. It helps give the medicine its solid structure and ensures consistent dosing.
  • UNII PDC6A3C0OX
    Glycerin is a clear, thick liquid derived from plant oils or fats. It acts as a humectant to retain moisture, a sweetener, and a solvent in medications.
  • UNII Y6O7T4G8P9
    Hydrated silica is a fine powder form of silicon dioxide with absorbed water. It works as an anti-caking agent and absorbent in medicines, helping powders stay free-flowing and preventing clumping.
  • UNII LAV5U5022Y
    Methyl salicylate is a naturally derived liquid compound commonly found in wintergreen plants. In medicines, it's used as a flavoring agent and penetrating solvent to help distribute active ingredients evenly throughout topical products.
  • UNII B697894SGQ
    Polyethylene glycol 400 is a clear, thick liquid made from petroleum-derived polymers. It acts as a solvent and humectant in medicines, helping dissolve active ingredients and retain moisture in the formulation.
  • UNII B7862WZ632
    Potassium phosphate is a mineral salt that acts as a buffer and pH control agent in medicines. It helps keep the medication at the right acidity level for stability and proper absorption.
  • UNII 8MDF5V39QO
    A white powder form of baking soda that acts as a buffer and pH regulator in medicines. It helps maintain the right acid-base balance and may aid tablet disintegration.
  • UNII 45P3261C7T
    Sodium carbonate is an alkaline mineral salt commonly used in medications as a buffer to help maintain pH balance and improve stability. It may also function as a disintegrant to help tablets break apart in the digestive system.
  • UNII JVL98CG53G
    Sodium methyl cocoyl taurate is a mild, plant-derived cleaning agent made from coconut oil and an amino acid. It's used in liquid formulations as a surfactant to help mix oil and water-based ingredients together and improve how the medicine spreads or is absorbed.
  • UNII 6U422Y08O2
    A natural sweetener derived from stevia plant leaves. It provides sweetness to the medicine with minimal calories and is used to improve taste, making the medication more palatable.
  • UNII TTV12P4NEE
    Xanthan gum is a thickening and stabilizing ingredient made from fermented corn or other sugars. It's added to medicines to improve texture, prevent separation of liquids and solids, and help the product stay consistent.

11 inactive ingredients listed in the exact product block matched to this NDC.

The official label also statessodium bicarbonate (baking soda), PEG-8, hydrated silica, glycerin, calcium sulfate, flavor, sodium methyl cocoyl taurate, potassium phosphate, sodium carbonate, xanthan gum, rebaudiana A (stevia leaf extract)

Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.

Where does this data come from?
Data sourced from official FDA Structured Product Labeling (SPL) via DailyMed — ingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

💲 Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer gPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Try another pack size: 25 g 121 g 2 tubes
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

🔁 Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
BIOTENE Gentle Mint 1.5 mg/g 00135-0558-01 Haleon 1 tube — — FDA listed —
TheraBreath Fresh Breath Anticavity Mild Mint .24 g/100g 10237-0263-04 Church 1 tube — — FDA listed —
Therabreath Whitening .243 g/100g 10237-0272-04 Church 1 tube — — FDA listed —
AIM Bubble Berry 2.4 mg/g 10237-0625-44 Church 1 tube — — FDA listed —
AIM CAVITY PROTECTION Multi Benefit 2.4 mg/g 10237-0633-55 Church 1 tube — — FDA listed —
AIM TARTAR CONTROL Plus Mouthwash and Whitening 2.4 mg/g 10237-0635-55 Church 1 tube — — FDA listed —
AIM Whitening with Baking Soda 2.4 mg/g 10237-0636-45 Church 1 tube — — FDA listed —
CLOSE UP Freshening with Mouthwash 2.4 mg/g 10237-0644-40 Church 1 tube — — FDA listed —
Pepsodent Complete Care Original 2.4 mg/g 10237-0651-55 Church 1 tube — — FDA listed —
Peroxicare 2.4 mg/g 10237-0655-12 Church 2 tubes — — FDA listed —
Advance White Tartar Control Breath Freshening 2.4 mg/g 10237-0656-60 Church 1 tube — — FDA listed —
Advance White Extreme Whitening Tartar Control 2.4 mg/g 10237-0658-09 Church 1 tube — — FDA listed —
Enamel Defense .24 mg/g 10237-0666-09 Church 1 tube — — FDA listed —
Essentials Healthy Teeth and Gums 2.4 mg/g 10237-0670-09 Church 1 tube — — Discontinued —
Essentials Whiten and Strengthen 2.4 mg/gthis 10237-0672-44 Church 1 tube — — FDA listed —
Complete Care Whole Mouth Protection 1.5 mg/g 10237-0675-09 Church 1 tube — — FDA listed —
A and H Plus Therabreath Breath Freshners .243 g/100g 10237-0676-55 Church 156 g — — FDA listed —
Arm and Hammer 2.4 mg/g 10237-0679-06 Church 1 tube — — FDA listed —
Arm and Hammer 2.4 mg/g 10237-0680-06 Church 1 tube — — FDA listed —
Orajel Kids Superman 1.5 mg/g 10237-0732-42 Church 119 g — — FDA listed —
Orajel SuperMario 2.4 mg/g 10237-0733-42 Church 119 g — — FDA listed —
Orajel Toy Story 5 Anticavity 1.5 mg/g 10237-0734-42 Church 119 g — — FDA listed —
Orajel KidsToothpaste 1.5 mg/g 10237-0785-42 Church 119 g — — FDA listed —
Orajel Paw Patrol 1.5 mg/g 10237-0786-42 Church 119 g — — FDA listed —
Orajel Gabbys Dollhouse 2.4 mg/g 10237-0914-42 Church 119 g — — FDA listed —
Colgate MaxFresh with Mini Breath Clean Mint 1.1 mg/g 35000-0013-34 Colgate-Palmolive 2 tubes — — Discontinued —
Colgate MaxFresh with Mini Breath Cool Mint 1.1 mg/g 35000-0014-34 Colgate-Palmolive 2 tubes — — Discontinued —
Colgate Kids Cavity Protection 1.1 mg/g 35000-0015-32 Colgate-Palmolive 90 g — — FDA listed —
Colgate Kids Harry Potter 1.1 mg/g 35000-0016-46 Colgate-Palmolive 130 g — — FDA listed —
Colgate MaxClean with Whitening Smartfoam 1.1 mg/g 35000-0028-60 Colgate-Palmolive 1 tube — — Discontinued —
Colgate MaxFresh Knockout 1.1 mg/g 35000-0127-60 COLGATE 1 tube — — Discontinued —
Colgate MaxFresh Citrus Fresh 1.1 mg/g 35000-0137-48 Colgate-Palmolive 1 tube — — FDA listed —
Colgate MaxFresh Watermelon Blast 1.1 mg/g 35000-0138-48 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Kids Maximum Cavity Protection 1.1 mg/g 35000-0190-44 Colgate-Palmolive 124 g — — FDA listed —
Colgate Maximum Cavity Protection Bubble Fruit Flavor 1.1 mg/g 35000-0196-44 Colgate-Palmolive 124 g — — FDA listed —
Colgate Kids Space Jam Mild Bubble Fruit Flavor 1.1 mg/g 35000-0199-44 Colgate-Palmolive 124 g — — FDA listed —
Colgate MaxFresh Cool Mint 1.1 mg/g 35000-0211-30 COLGATE 1 cello — — FDA listed —
Colgate MaxFresh Clean Mint 1.1 mg/g 35000-0212-30 Colgate-Palmolive 1 cello — — FDA listed —
Colgate MaxFresh Charcoal 1.1 mg/g 35000-0213-95 Colgate-Palmolive 1 tube — — FDA listed —
Colgate MaxFresh Knockout 1.1 mg/g 35000-0214-30 Colgate-Palmolive 1 cello — — FDA listed —
Colgate Kids Llama Mild Bubble Fruit Flavor 1.1 mg/g 35000-0365-44 Colgate-Palmolive 124 g — — FDA listed —
Colgate Ultra White Charcoal 1.1 mg/g 35000-0418-98 Colgate-Palmolive 1 tube — — FDA listed —
TP COL OW Purple 1.1 mg/g 35000-0419-71 Colgate-Palmolive 1 tube — — FDA listed —
Colgate MaxFresh Clean Mint 1.1 mg/g 35000-0430-58 Colgate-Palmolive 1 tube — — FDA listed —
Hello Dragon Dazzle Dragon Dazzle Fluoride 1.5 mg/g 35000-0679-10 Colgate-Palmolive 1 tube — — FDA listed —
Hello Magical Mermaid 1.1 mg/g 35000-0680-10 Colgate-Palmolive 119 g — — FDA listed —
Hello Unicorn Sparkle 1.1 mg/g 35000-0686-10 Colgate-Palmolive 1 tube — — FDA listed —
Hello Kids Wild Strawberry Wild Strawberry 1.5 mg/g 35000-0688-10 Colgate-Palmolive 1 tube — — FDA listed —
Hello Vitamin C Whitening 1.5 mg/g 35000-0689-10 Colgate-Palmolive 1 tube — — FDA listed —
Hello Penguin Chill 1.1 mg/g 35000-0693-12 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Max Fresh Coconut Pineapple 2.4 mg/g 35000-0789-86 Colgate-Palmolive 1 tube — — FDA listed —
Optic White Non-Hp Stain Fighter Clean Mint 1.1 mg/g 35000-0793-38 Colgate-Palmolive 2 tubes — — FDA listed —
Colgate Optic White Purple 1.1 mg/g 35000-0796-59 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Non-Hp Stain Fighter Fresh Mint 1.1 mg/g 35000-0797-59 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Charcoal 1.1 mg/g 35000-0798-59 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Relief 1.1 mg/g 35000-0799-59 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Optic White Stain Fighter With Baking Soda 1.1 mg/g 35000-0809-42 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Max Fresh Advanced Whitening 2.4 mg/g 35000-0899-34 Colgate-Palmolive 2 tubes — — Discontinued —
Colgate Sparkling White Cinnamint 1.1 mg/g 35000-0900-60 Colgate-Palmolive 1 tube — — Discontinued —
Colgate Max Fresh Cool Mint 1.1 mg/g 35000-0903-01 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Kids Watermelon Flavor 1.1 mg/g 35000-0905-81 Colgate-Palmolive 130 g — — FDA listed —
Colgate 2In1 Whitening Stain Lifters 1.1 mg/g 35000-0907-81 Colgate-Palmolive 130 g — — FDA listed —
Colgate Strawberry Burst 1.1 mg/g 35000-0915-46 Colgate-Palmolive 130 g — — FDA listed —
Colgate Ultra Brite Advanced Whitening All In One Clean Mint 1.1 mg/g 35000-0917-60 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Kids Mild Bubble Fruit Flavor 1.1 mg/g 35000-0918-46 Colgate-Palmolive 130 g — — FDA listed —
Colgate Junior Bubble Fruit 1.1 mg/g 35000-0926-20 COLGATE 1 tube — — Discontinued —
Colgate 2In1 Icy Blast 1.1 mg/g 35000-0927-81 Colgate-Palmolive 130 g — — FDA listed —
Colgate Optic White Stain Fighter Fresh Mint 1 mg/g 35000-0936-02 COLGATE 1 tube — — FDA listed —
Colgate Optic White Stain Fighter Clean Mint 1 mg/g 35000-0937-02 COLGATE 1 tube — — FDA listed —
Colgate Triple Action 1.1 mg/g 35000-0941-46 Colgate-Palmolive 1 tube — — Discontinued —
Colgate Max Fresh Cool Mint 1.1 mg/g 35000-0947-81 Colgate-Palmolive 130 g — — FDA listed —
Colgate Junior Kids Batman Mild Bubble Fruit Fluoride 1.1 mg/g 35000-0950-46 Colgate-Palmolive 130 g — — FDA listed —
Colgate Cavity Protection 1.1 mg/g 35000-0953-71 Colgate-Palmolive 119 g — — FDA listed —
Colgate Junior Mixed Kids Bubble Fruit Fluoride 1.1 mg/g 35000-0958-46 Colgate-Palmolive 130 g — — Discontinued —
Colgate Deep Clean Fluoride 1.1 mg/g 35000-0969-58 Colgate-Palmolive 1 tube — — FDA listed —
Colgate Minions Mild Bubble Fruit Fluoride 1.1 mg/g 35000-0971-46 Colgate-Palmolive 130 g — — FDA listed —
Colgate Optic White Charcoal 1.1 mg/g 35000-0988-71 Colgate-Palmolive 1 tube — — FDA listed —
Colgate MaxFresh Charcoal 1.1 mg/g 35000-0990-34 Colgate-Palmolive 2 tubes — — Discontinued —
TP OW Stainfighter Clean Mint 1.1 mg/g 35000-0999-34 Colgate-Palmolive 1 tube — — FDA listed —
ACT Anticavity Fluoride Kids Wild Watermelon 1.4 mg/g 41167-0924-02 Chattem, 130 g — — FDA listed —
ACT Kids Anticavity Fluoride Groovy Grape 1.4 mg/g 41167-0926-01 Chattem, 130 g — — FDA listed —
Beyond Activated Coconut Charcoal and Sea Salt .24 g/100g 42199-0008-04 Beyond 1 tube — — FDA listed —
Natural Fluoride Fresh Mint cavity protection whitening fresh breath .00243 g/g 51009-0238-59 Tom's 85 g — — FDA listed —
Simply White Clean Mint .00243 g/g 51009-0248-47 Tom's 1 tube — — Discontinued —
Toms Of Maine Activated Charcoal Peppermint 1.1 mg/g 51009-0900-40 Tom's 1 tube — — FDA listed —
Toms of Maine Whiten Plus Deep Clean Peppermint 1.1 mg/g 51009-0920-40 Tom's 1 tube — — FDA listed —
Toms Of Maine Whiten Plus Deep Clean Spearmint 1.1 mg/g 51009-0921-40 Tom's 1 tube — — FDA listed —
Opalescence Whitening Cool Mint 1.1 mg/g 51206-0314-01 Ultradent 1 tube — — FDA listed —
Euthymol Whitening Purple Corrector 1.5 mg/g 53208-0563-65 LG 1 tube — — FDA listed —
PERIOSCIENCES White Care AO Pro .24 mg/100mL 53238-0001-90 PERIOSCIENCES 1 tube — — FDA listed —
Koala Pals Berrylicious .2592 g/108g 54473-0300-04 Melaleuca, 108 g — — FDA listed —
OralLine Secure .15 g/100g 55873-0001-01 J.M. 85 g — — FDA listed —
OralLine .15 g/100g 55873-0002-01 J.M. 85 g — — FDA listed —
OralLine Kids .15 g/100g 55873-0003-01 J.M. 113.4 g — — FDA listed —
OralLine Kids .15 g/100g 55873-0004-01 J.M. 113.4 g — — FDA listed —
CloSYS 1.1 mg/g 58578-0749-01 Rowpar 1 tube — — FDA listed —
Kids Kare 2.4 mg/g 59883-0718-04 DEN-MAT 113.4 g — — FDA listed —
Gel 1100 Mint 1100 ug/g 61578-0213-01 Dental 68 g — — FDA listed —
Gel 1100 Citrus 1100 ug/g 61578-0214-01 Dental 68 g — — FDA listed —
Gel 1100 Grape 1100 ug/g 61578-0217-01 Dental 68 g — — FDA listed —
MIPasteOne Kids Blue Raspberry .24 g/100g 61596-0100-10 GC 1 tube — — FDA listed —
MIPaste One Kids Bubble Gum .24 g/100g 61596-0101-10 GC 1 tube — — FDA listed —
MIPaste One Kids Cotton Candy .24 g/100g 61596-0102-10 GC 1 tube — — FDA listed —
MIPaste One Kids Blue Raspberry .24 g/100g 61596-0103-10 GC 10 bottles — — FDA listed —
Made by Dentists For Kids Cheetah Dust 1.5 mg/g 62776-0000-01 Fulijaya 1 tube — — FDA listed —
Made by Dentists For Kids Eyeball Juice 1.5 mg/g 62776-0001-01 Fulijaya 1 tube — — FDA listed —
Made by Dentists For Kids Monster Slime 1.5 mg/g 62776-0002-01 Fulijaya 1 tube — — FDA listed —
Made by Dentists Ultra Whitening Professional 1.5 mg/g 62776-0005-01 Fulijaya 1 tube — — FDA listed —
Made by Dentist For Kids Chew Toy Bubblegum 1.5 mg/g 62776-0006-01 Fulijaya 1 tube — — FDA listed —
Colgate Sparkling White Cinnamint 1.1 mg/g 65954-0008-69 Mission 1 tube — — FDA listed —
Colgate Max Fresh Cool Mint 1.1 mg/g 65954-0014-01 Mission 1 tube — — FDA listed —
Colgate Kids Watermelon Flavor 1.1 mg/g 65954-0036-81 Mission 130 g — — FDA listed —
Colgate 2In1 Whitening Stain Lifters 1.1 mg/g 65954-0038-81 Mission 130 g — — FDA listed —
Colgate Cavity Protection Fresh Mint 1.1 mg/g 65954-0061-69 Mission 113 g — — Discontinued —
Colgate Ultra Brite Advanced Whitening All In One Clean Mint 1.1 mg/g 65954-0064-60 Mission 1 tube — — FDA listed —
Colgate Kids Mild Bubble Fruit Flavor 1.1 mg/g 65954-0065-46 Mission 130 g — — FDA listed —
Colgate Junior Bubble Fruit 1.1 mg/g 65954-0327-20 Mission 1 tube — — FDA listed —
Colgate 2In1 Icy Blast 1.1 mg/g 65954-0355-81 Mission 130 g — — FDA listed —
Colgate Optic White Stain Fighter Fresh Mint 1 mg/g 65954-0402-02 Mission 1 tube — — FDA listed —
Colgate Optic White Stain Fighter Clean Mint 1 mg/g 65954-0403-02 Mission 1 tube — — FDA listed —
Colgate Triple Action 1.1 mg/g 65954-0536-30 Mission 3 tubes — — FDA listed —
Colgate Max Fresh Cool Mint 1.1 mg/g 65954-0564-81 Mission 130 g — — FDA listed —
Colgate Junior Kids Batman Mild Bubble Fruit Fluoride 1.1 mg/g 65954-0585-46 Mission 130 g — — FDA listed —
Colgate Cavity Protection 1.1 mg/g 65954-0591-71 Mission 119 g — — FDA listed —
Colgate Junior Mixed Kids Bubble Fruit Fluoride 1.1 mg/g 65954-0607-46 Mission 1 tube — — FDA listed —
Colgate Deep Clean Fluoride 1.1 mg/g 65954-0777-58 Mission 1 tube — — FDA listed —
Colgate Minions Mild Bubble Fruit Fluoride 1.1 mg/g 65954-0779-46 Mission 130 g — — FDA listed —
Colgate Optic White Stain Fighter with Baking Soda 1.1 mg/g 65954-0810-42 Colgate-Palmolive 1 tube — — FDA listed —
TP COL OW Purple 1.1 mg/g 65954-0825-58 Mission 1 tube — — FDA listed —
Colgate Max Fresh Clean Mint 1.1 mg/g 65954-0831-58 Colgate-Palmolive 1 tube — — FDA listed —
Colgate 2 In 1 Kids Sp Strawberry 1.1 mg/g 65954-0832-46 Mission 130 g — — FDA listed —
Colgate Optic White Charcoal 1.1 mg/g 65954-0835-59 Mission 1 tube — — FDA listed —
Colgate Optic White Non-Hp Stain Fighter Fresh Mint 1.1 mg/g 65954-0836-59 Mission 1 tube — — FDA listed —
Colgate Optic White Purple 1.1 mg/g 65954-0837-59 Mission 1 tube — — FDA listed —
Colgate Optic White Non-Hp Stain Fighter Clean Mint 1.1 mg/g 65954-0840-38 Mission 2 tubes — — FDA listed —
Firefly Bubble Gum natural fluoride .24 g/100g 66923-0119-00 Ranir 119 g — — FDA listed —
Firefly Strawberry Natural Fluoride .24 g/100g 66923-0201-00 Ranir 119 g — — FDA listed —
Firefly Bubble Gum natural fluoride .24 g/100g 66923-0323-00 Ranir 119 g — — FDA listed —
Pro-Sys .11 g/100g 66975-0700-01 Benco 113.4 g — — FDA listed —
Pro-Sys .11 g/100g 66975-0720-01 Benco 113.4 g — — FDA listed —
Quip Anticavity .24 g/100g 69261-0006-01 Quip 1 tube — — FDA listed —
Quip Anticavity .24 g/100g 69261-0007-01 Quip 1 tube — — FDA listed —
Crest Complete plus Whitening Deep Clean 1.5 mg/g 69423-0911-54 The 1 tube — — FDA listed —
evo ADVANCED WHITENING ANTI-CAVITY FLUORIDE PEPPERMINT .24 g/100g 70108-0204-01 Ashtel 1 tube — — FDA listed —
Brush Buddies ADVANCED WHITENING ANTI-CAVITY FLUORIDE PEPPERMINT .24 g/100g 70108-0205-01 Ashtel 1 tube — — FDA listed —
Plak Smacker Anti Cavity Fluoride 1.4 mg/g 72326-8002-01 YOUNG 24 g — — FDA listed —
Plak Smacker GREAT WHITE SHARK 1.4 mg/g 72326-8003-01 YOUNG 120 g — — FDA listed —
Eurofresh Whitening 1.08 mg/g 74690-0008-01 Farmasi 1 tube — — FDA listed —
Farmasi Whitening 1.5 mg/g 74690-0012-01 Farmasi 1 tube — — FDA listed —
Made By Dentists, Inc. Whitening .24 g/100g 75065-0017-06 Made 1 tube — — Discontinued —
Made By Dentists, Inc. Total Care .24 g/100g 75065-0018-06 Made 1 tube — — Discontinued —
Made By Dentists, Inc. Alien Blood .24 g/100g 75065-0020-06 Made 1 tube — — Discontinued —
Made By Dentists, Inc. Monster Slime .24 g/100g 75065-0021-06 Made 1 tube — — Discontinued —
Made by Dentists For Kids Monster Slime Sour Apple 1.5 mg/g 75065-0023-06 MADE 1 tube — — FDA listed —
Made by Dentists For Kids Eyeball Juice (Watermelon) 1.5 mg/g 75065-0024-06 MADE 1 tube — — FDA listed —
Made by Dentists For Kids Cheetah Dust (Strawberry) 1.5 mg/g 75065-0025-06 MADE 1 tube — — FDA listed —
Made by Dentists For Kids Alien Blood 1.5 mg/g 75065-0026-06 MADE 1 tube — — Discontinued —
Made by Dentists Ultra Whitening Fresh Mint 1.5 mg/g 75065-0027-06 MADE 1 tube — — FDA listed —
Made by Dentists For Kids Eyeball Juice (Watermelon) 1.5 mg/g 75065-0030-07 MADE 1 tube — — FDA listed —
Made by Dentist for Kids Chew Toy (Bubblegum) 1.5 mg/g 75065-0031-06 MADE 1 tube — — FDA listed —
Made by Dentists for Kids Fluoride Anticavity Bamboolicious (Bubblegum) 1.5 mg/g 75065-0032-06 Made 1 tube — — FDA listed —
Freshen Up Vanilla Mint .24 g/100g 77782-0006-20 MKJ 1 bottle — — FDA listed —
Freshen Up Holiday mint .24 g/100g 77782-0007-20 MKJ 1 bottle — — FDA listed —
Freshen Up pepper mint .24 g/1000g 77782-0008-20 MKJ 1 bottle — — FDA listed —
Freshen Up twisted peppermint .24 g/100g 77782-0010-20 MKJ 1 bottle — — FDA listed —
Freshen-up Matcha Mint .24 g/100g 77782-0011-20 MKJ 1 bottle — — FDA listed —
Freshen Up chai latte mint .24 g/1000g 77782-0012-20 MKJ 1 bottle — — FDA listed —
Moon Platinum Advanced Whitening Anticavity .24 g/100g 82214-0001-02 Moon 1 tube — — FDA listed —
Moon Charcoal Whitening Anticavity .24 g/100g 82214-0003-02 Moon 1 tube — — FDA listed —
Moon Whitening Gel Anticavity .24 g/100g 82214-0004-02 Moon 1 tube — — FDA listed —
Hismile 2.4 mg/g 83013-0311-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0312-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0313-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0314-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0315-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0316-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0317-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0318-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0319-06 Hismile 60 g — — FDA listed —
Hismile 2.4 mg/g 83013-0320-06 Hismile 60 g — — FDA listed —
Hismile .243 g/100g 83013-0321-06 HISMILE 60 g — — FDA listed —
Hismile .243 g/100g 83013-0322-06 HISMILE 60 g — — FDA listed —
Hismile .243 g/100g 83013-0323-06 HISMILE 60 g — — FDA listed —
Hismile .243 g/100g 83013-0325-06 HISMILE 60 g — — FDA listed —
Hismile .243 g/100g 83013-0326-06 HISMILE 60 g — — FDA listed —
Hismile .243 g/100g 83013-0327-06 HISMILE 60 g — — FDA listed —
Ice Pop Flavor Sodium Fluoride Anticavity Toothpast .243 g/100g 83013-0328-06 HISMILE 60 g — — FDA listed —
Hismile Grape Bubblegum Flavor Sodium Fluoride Anticavity Toothpast .243 g/100g 83013-0331-06 Hismile 60 g — — FDA listed —
Hismile Pink Lemonade Sodium Fluoride Anticavity Toothpast .243 g/100g 83013-0332-06 Hismile 60 g — — FDA listed —
Hismile Miffy Sweet Apple Flavor Sodium Fluoride Anticavity Toothpast .243 g/100g 83013-0333-06 Hismile 60 g — — FDA listed —
Hismile .243 g/100g 83013-0335-06 Hismile 60 g — — FDA listed —
The Simpsons Purple Squishee Flavor Sodium Fluoride Anticavity Toothpast .243 g/100g 83013-0346-06 HISMILE 60 g — — FDA listed —
Enamur Fluoride AntiCavity Toothpast 1.4 mg/g 83610-1050-01 Protegera, 1 tube — — FDA listed —
OraPro Fluoride Anticavity 1.4 mg/g 83610-1060-01 Protegera, 1 tube — — FDA listed —
Dubai Chocolate Flavor 2.4 mg/g 83729-0119-10 SuperMouth, 1 tube — — FDA listed —
Super Mint .24 mg/100g 83729-0121-10 SuperMouth, 1 tube — — FDA listed —
Dentalclean Ultra Refreshing Extreme Ice Dental Gel 2.4 mg/g 84035-0001-01 Rabbit 1 tube — — FDA listed —
Dentalclean Regenerator Sensitive Dental Gel with Fluoride 2.4 mg/g 84035-0002-03 Rabbit 1 tube — — FDA listed —
Dentalclean Sensitive Plus 2.4 mg/g 84035-0003-03 Rabbit 1 tube — — FDA listed —
Dentalclean Whitening Max 2.4 mg/g 84035-0004-03 Rabbit 1 tube — — FDA listed —
Dentalclean Regenerator Sensitive Kids 2.4 mg/g 84035-0005-03 Rabbit 1 tube — — FDA listed —
Dentalclean Dental Gel Booster Adult Use 2.4 mg/g 84035-0006-20 Rabbit 1 tube — — FDA listed —
Dentalclean Booster Kids 2.4 mg/g 84035-0007-20 Rabbit 1 tube — — FDA listed —
Dentalclean Doctor Duck 2.4 mg/g 84035-0008-50 Rabbit 1 tube — — FDA listed —
Dentalclean Advanced Pro 2.4 mg/g 84035-0013-06 Rabbit 1 tube — — FDA listed —
Plak Smacker Great White Shark Cool Berry Flavor Anti Cavity Fluoride Gel Tooth .1 g/100g 85162-0003-01 Yangzhou 144 tubes — — FDA listed —
Sexyteeth Charcoal T00Thpaste .24 g/100g 85215-0003-01 WORLD 113 g — — FDA listed —
Sexyteeth Minty T00Thpaste .24 g/100g 85215-0004-01 WORLD 113 g — — FDA listed —
Smile Paint 87245-0001-01 JABBER 1 kit — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

⏳ Availability & generic status

🏛️
2019
On the market since
Dec 2019
📍
2026
Currently FDA-listed
7 years listed
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

📦 Packaging — all sizes for this product

Package NDCDescription Marketing startStatus
10237-0672-09 1 TUBE in 1 CARTON (10237-672-09) / 25 g in 1 TUBE 2019-12-01 Discontinued by firm
10237-0672-43 1 TUBE in 1 CARTON (10237-672-43) / 121 g in 1 TUBE 2019-12-01 Active
10237-0672-44 You're viewing this 4 CARTON in 1 PACKAGE (10237-672-44) / 1 TUBE in 1 CARTON / 121 g in 1 TUBE 2026-07-03 Active
10237-0672-42 2 TUBE in 1 CARTON (10237-672-42) / 121 g in 1 TUBE 2026-02-20 Active

Pack size FAQ

What quantity is in NDC 10237-0672-44?
NDC 10237-0672-44 is listed by the FDA — 4 carton in 1 package / 1 tube in 1 carton / 121 g in 1 tube.
What NDC number is used to bill for this package of Essentials Whiten and Strengthen Sodium Fluoride 0.24% 2.4 mg/g Paste, Dentifrice?
Bill NDC 10237-0672-44 — the 11-digit billing format is 10237067244. Pharmacy and medical claims use the 11-digit form; the FDA label may print a shorter form of the same code.

🧭 About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) ✓ Available
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The FDA registers it as 10237-672-44, which is what is printed on the packaging and shown on DailyMed. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero: 10237-0672-44, written without dashes as 10237067244. The Identity section at the top of this page lists every form of this code.
What do the three segments of this NDC mean?
In 10237-0672-44, the first segment (10237) is the labeler code FDA assigned to Church & Dwight Co., Inc.; the middle segment (0672) identifies this specific product — its ingredient, strength, and dosage form; and the last segment (44) identifies this exact package size and type. Together they name one specific package of one specific product.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by Church & Dwight Co., Inc.. Listing status can change — the directory data on this page refreshes weekly.
Does this product come in other package sizes?
Yes — the FDA directory lists 3 other package presentations of this same product, including 1 tube (10237-0672-09), 1 tube (10237-0672-43), 2 tubes (10237-0672-42). Each has its own NDC and its own page — see the package list near the top of this page.
Who lists this product with the FDA?
Church & Dwight Co., Inc. is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.

📄 FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration ⚠️ Warnings 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose
🎯 Indications and Usage 8 words ▾

Use aids in the prevention of dental decay

⏱️ Dosage and Administration 74 words ▾

Directions do not swallow supervise children as necessary until capable of using without supervision rinse away toothpaste residue thoroughly after brushing adults and children 2 years and older - brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician children under 6 years - instruct in good brushing and rinsing habits (to minimize swallowing) children under 2 years - ask a dentist or physician

⚠️ Warnings 8 words ▾

Do not use if irritation occurs and persists

🧪 Active Ingredient 3 words ▾

Sodium fluoride 0.24%

🧪 Inactive Ingredients 26 words ▾

sodium bicarbonate (baking soda), PEG-8, hydrated silica, glycerin, calcium sulfate, flavor, sodium methyl cocoyl taurate, potassium phosphate, sodium carbonate, xanthan gum, rebaudiana A (stevia leaf extract)

🎯 Purpose 2 words ▾

Anticavity toothpaste

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗
← 10237-0670-09 · Church 10237-0675-09 · Church →
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.