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Crest Premium Plus Sensitivity Active Foam Sodium Fluoride and Potassium Nitrate 50 mg/g; 1.4 mg/g Paste, Dentifrice — NDC 37000-0995-52 package photo
Label image from the product's FDA listing (DailyMed) — may show a different pack size or an older label revision.

Crest Premium Plus Sensitivity Active Foam Sodium Fluoride and Potassium Nitrate 50 mg/g; 1.4 mg/g Paste, Dentifrice — NDC 37000-995-52 (Billing 37000-0995-52)

by The Procter & Gamble Manufacturing Company · 1 TUBE in 1 CARTON / 147 g in 1 TUBE

This is a package of Crest Premium Plus Sensitivity Active Foam Sodium Fluoride and Potassium Nitrate 50 mg/g; 1.4 mg/g Paste, Dentifrice from The Procter & Gamble Manufacturing Company, marketed since Jan 2021 and currently FDA-listed. It is the main listing for this product, which comes in 2 package sizes.

NDC 37000-0995-52
🏷️ FDA NDC (as labeled) 37000-995-52 billing pads the product segment with a zero
This package
Contains147 g in 1 tube Pack sizes2 compare ↓
Main listing for product 37000-995 · Also comes in: 198 g 37000-995-70
OTC On market Non-controlled ⇄ Compare with another NDC
🗂️ FDA directory synced Oct 1, 2026 · this listing last changed Jul 24, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

Identity & classification

Regulatory identifiers FDA, NLM and CMS codes for this package

FDA NDC (as labeled) 37000-995-52
Product NDC 37000-995
11-digit billing NDC 37000099552
RxCUI 1038800
UNII RU45X2JN0Z, 8ZYQ1474W7
Application # M021
SPL Set ID b8535d1c-cf15-f353-e053-2a95a90a7974
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2021-01-07
Route DENTAL
Dosage form PASTE, DENTIFRICE
Substance POTASSIUM NITRATE; SODIUM FLUORIDE
Quick answers
  • RxCUI (RxNorm): 1038800
Why two NDCs? The FDA registers this code as 37000-995-52 — a 5-3-2 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the product segment → 37000-0995-52. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

Clinical

🧪 What is this product?

Crest Premium Plus Sensitivity Active Foam is a toothpaste that contains sodium fluoride and potassium nitrate as active ingredients. Sodium fluoride is commonly used in dentifrices to help strengthen tooth enamel and reduce cavity formation. Potassium nitrate is typically included in sensitivity toothpastes to help reduce tooth sensitivity by blocking sensation in the dental nerve. This is an over-the-counter monograph product, meaning it is marketed under FDA's established guidelines for the toothpaste category.

Supplement & herbal interactions

🌿 Drug–supplement interaction checker →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer gPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Try another pack size: 198 g
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

Packaging — all sizes for this product

Package NDCDescription Marketing startMarketing endStatus
37000-0995-52 You're viewing this Main listing 1 TUBE in 1 CARTON / 147 g in 1 TUBE 2021-01-07 — Active
37000-0995-70 37000-995-70 1 TUBE in 1 CARTON / 198 g in 1 TUBE 2021-01-07 — Active

Pack size FAQ

What quantity is in this package?
This package is listed by the FDA — 1 tube in 1 carton / 147 g in 1 tube.
What NDC number is used to bill for this package of Crest Premium Plus Sensitivity Active Foam Sodium Fluoride and Potassium Nitrate 50 mg/g; 1.4 mg/g Paste, Dentifrice?
Use the 11-digit billing form listed in the identifiers section of this page. Pharmacy and medical claims use the 11-digit form; the FDA label may print a shorter form of the same code.

Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
Rite Aid Enamel Guard .15 g/100g; 5 g/100g 11822-6020-09 Rite 1 tube — — FDA listed —
Crest Premium Plus Sensitivity Active Foam 50 mg/g; 1.4 mg/gthis 37000-0995-52 The 1 tube — — FDA listed —
Sensitive Tooth Polish .26244 g/108g; 5.4 g/108g 54473-0302-04 Melaleuca, 108 g — — FDA listed —
CVS Pharmacy Enamel Guard .15 g/100g; 5 g/100g 59779-0815-49 CVS 1 tube — — FDA listed —
Bio Spectra Attitude .243 g/100g; 5 g/100g 61649-0733-01 9055-7588 120 g — — FDA listed —
Sensitive Whitening Tooth-paste 50 mg/g; 2.43 mg/g 79481-0008-01 Meijer, 1 tube — — FDA listed —
Crest Pro-Health Sensitivity Whitening Plus Scope 50 mg/g; 1.4 mg/g 84126-0622-06 The 2 tubes — — FDA listed —
Crest Pro-Health Sensitivity Relief 50 mg/g; 1.4 mg/g 84126-0639-05 The 2 tubes — — FDA listed —
Anticavity and sensitive peppermint .243 g/100g; 5 g/100g 87649-0907-01 Dyson 94.5 g — — FDA listed —
Crest Pro-Health Sensitivity Relief 50 mg/g; 1.4 mg/g 84126-0671-33 The 3 tubes — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

Availability & generic status

🏛️
2021
On the market since
Jan 2021
📍
2026
Currently FDA-listed
5 years listed
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

What it looks like

Color blue
FlavorMint
One label can cover several strengths, so colors may be combined — always confirm a loose pill against the dispensed prescription label or a pharmacist.
Where does this data come from?
Physical description (imprint, shape, color, scoring, coating) from this product’s FDA Structured Product Labeling (SPL), mirrored from DailyMed / openFDA.

Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

Loading inactive ingredients from the official FDA label in the background. No external source is being called by this page request.
Where does this data come from?
Source: official FDA Structured Product Labeling (SPL) via DailyMed and the openFDA label index. Structured IACT rows and label-wide narrative are kept separate; availability and product-level specificity depend on the submitted label.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

Manufacturer & labeler

LabelerThe Procter & Gamble Manufacturing Company
FDA applicationM021 (OTC MONOGRAPH DRUG)
Labeler code37000
First marketedJan 2021
Product typeHuman Otc Drug
Portfolio850 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration ⚠️ Warnings 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose 📄 When Using This Product 📄 Stop Use and Ask a Doctor If 📄 Keep Out of Reach of Children 📄 Questions or Comments 📄 Package Label / Principal Display Panel
🎯 Indications and Usage 26 words ▾

Uses when used regularly, builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact aids in the prevention of cavities

⏱️ Dosage and Administration 60 words ▾

Directions do not swallow 12 yrs. & older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. do not use in children under 12 yrs.

⚠️ Warnings 67 words ▾

Warnings When using this product do not use longer than four weeks unless recommended by a dentist. Stop use and ask a dentist if problem lasts or gets worse. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

🧪 Active Ingredient 21 words ▾

Active ingredients Purpose Potassium nitrate 5% Toothpaste for sensitive teeth Sodium fluoride 0.243% (0.14% w/v fluoride ion) Toothpaste for cavity prevention

🧪 Inactive Ingredients 33 words ▾

Inactive ingredients water, hydrated silica, glycerin, sorbitol, sodium lauryl sulfate, trisodium phosphate, flavor, cellulose gum, alcohol (0.7%), sodium saccharin, xanthan gum, polysorbate 80, sodium benzoate, cetylpyridinium chloride, benzoic acid, titanium dioxide, blue 1

🎯 Purpose 21 words ▾

Active ingredients Purpose Potassium nitrate 5% Toothpaste for sensitive teeth Sodium fluoride 0.243% (0.14% w/v fluoride ion) Toothpaste for cavity prevention

📄 When Using This Product 16 words ▾

When using this product do not use longer than four weeks unless recommended by a dentist.

📄 Stop Use and Ask a Doctor If 24 words ▾

Stop use and ask a dentist if problem lasts or gets worse. Sensitive teeth may indicate a serious problem that may need prompt care.

📄 Keep Out of Reach of Children 26 words ▾

Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

📄 Questions or Comments 2 words ▾

Questions? 1-800-492-7378

📄 Package Label / Principal Display Panel 36 words ▾

PRINCIPAL DISPLAY PANEL - 147 g Tube Carton Crest ® plus PREMIUM TOOTHPASTE FOR SENSITIVE TEETH AND CAVITY PREVENTION NET WT

5.2OZ (147 g) ACTIVE FOAM +WHITENING SENSITIVE MAXIMUM STRENGTH* SENSITIVITY RELIEF soothing mint Label

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗

About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) — Not published for this NDC The labeler did not submit a structured excipient list, or no SPL is available.
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The form printed on the packaging and shown on DailyMed is the one the FDA registered. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero and the dashes are dropped. The Identity section at the top of this page lists each form of this code.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by The Procter & Gamble Manufacturing Company. Listing status can change — the directory data on this page refreshes weekly.
Does this product come in other package sizes?
Yes — the FDA directory lists 1 other package presentation of this same product, including 1 tube (37000-0995-70). Each has its own NDC and its own page — see the package list near the top of this page.
Who lists this product with the FDA?
The Procter & Gamble Manufacturing Company is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.
← 37000-0994-52 · The 37000-0996-24 · The →
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.