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Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Ivory 160C Titanium Dioxide 36 mg/mL Liquid, 30 mL — NDC 69968-0985-01 package photo

Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Ivory 160C Titanium Dioxide 36 mg/mL Liquid, 30 mL

by Kenvue Brands LLC · 30 mL in 1 BOTTLE (69968-0985-1)
NDC 69968-0985-01
🏷️ FDA NDC (as labeled) 69968-0985-1 billing pads the package segment with a zero
OTC On market Non-controlled
🗂️ Data synced Sep 17, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

🆔 Identity & classification

FDA NDC (as labeled) 69968-0985-1
Product NDC 69968-0985
11-digit billing NDC 69968098501
UNII 15FIX9V2JP
UPC 0086800670018, 0086800161653, 0086800161646, 0086800161677 +10 more
Application # M020
SPL Set ID 4c335d9c-40ca-c0ce-e063-6394a90ac20a
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2026-04-06
Route TOPICAL
Dosage form LIQUID
Substance TITANIUM DIOXIDE
Why two NDCs? The FDA registers this code as 69968-0985-1 — a 5-4-1 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the package segment → 69968-0985-01. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

🏭 Manufacturer & labeler

LabelerKenvue Brands LLC
FDA applicationM020 (OTC MONOGRAPH DRUG)
Labeler code69968
First marketedApr 2026
Product typeHuman Otc Drug
Portfolio564 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

🩺 Clinical

🧪 What is this product?

This is a liquid foundation makeup product applied to the skin that contains titanium dioxide as its active ingredient. Titanium dioxide is a mineral sunscreen agent typically used to reflect and scatter ultraviolet light and help protect skin from sun damage. The product is marketed as an over-the-counter drug under FDA's monograph rules for sunscreen products and is formulated to provide broad-spectrum sun protection with an SPF of 20 while also functioning as a cosmetic foundation.

Supplement & herbal interactions

🌿 Drug–supplement interaction checker →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

🧪 Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.

  • UNII LMI26O6933
    Alumina is a white powder form of aluminum oxide. It's used as a filler to add bulk to tablets and capsules, and sometimes as a thickening or anti-caking agent in powdered formulations.
  • UNII J2KA067N9O
    A waxy substance derived from myristic acid and aluminum. It acts as a lubricant and glidant to help powder flow smoothly during tablet manufacturing and prevent sticking.
  • UNII I9PJ0O6294
    A modified starch derived from corn or potato starch with aluminum salt and octenylsuccinic acid added. It acts as a binder to hold tablet ingredients together and as a thickening agent in liquid formulations.
  • UNII U6XF9NP8HM
    Aluminum stearate is a salt made from aluminum and stearic acid, a fatty substance. It works as a lubricant and glidant to help powder flow smoothly during manufacturing and tablet production.
  • UNII PQ6CK8PD0R
    Ascorbic acid, also known as vitamin C, is a white crystalline powder. It serves as an antioxidant to prevent degradation of other ingredients and may also function as a preservative in the formulation.
  • UNII 298PX4M11X
    A synthetic chemical compound that acts as an antioxidant, helping protect the medicine's active ingredients from degradation caused by light, heat, and oxygen during storage and shelf life.
  • UNII 2U4T60A6YD
    Boron nitride is a synthetic mineral compound. It acts as a glidant and anti-caking agent to improve powder flow and prevent clumping in tablets and capsules.
  • UNII JZ1374NL9E
    A synthetic polymer made from acrylic compounds that forms a flexible coating. It's used to coat tablets and capsules to control where and how the medicine dissolves in the digestive system, or to protect the ingredient from moisture and stomach acid.
  • UNII 3XUS85K0RA
    Butylene glycol is a clear liquid derived from petroleum or plants that acts as a humectant, solvent, and preservative booster in medicines. It helps keep formulations stable, dissolve active ingredients, and maintain moisture in topical products.
  • UNII A9EJ3J61HQ
    A synthetic liquid derived from benzoic acid and long-chain alcohols. It functions as a solvent and penetration enhancer in topical formulations, helping active ingredients dissolve and absorb into the skin.
  • UNII 00YIU5438U
    Caprylyl glycol is a clear liquid derived from coconut oil. In medicines, it acts as a humectant to retain moisture, a preservative booster to prevent microbial growth, and a solvent to help dissolve or mix other ingredients.
  • UNII U4AS1BW4ZB
    Cetyl dimethicone is a silicone-based lubricant and emollient. It helps the medicine spread smoothly, reduces friction between particles, and improves the product's texture and feel.
  • UNII 035JKJ76MT
    A silicone-based ingredient that helps oil and water mix together in formulations. It works as an emulsifier to create smooth, stable textures in topical medicines and creams.
  • UNII XHK3U310BA
    Cyclohexasiloxane is a silicon-based liquid that acts as a solvent and conditioning agent in medicines. It helps dissolve or carry other ingredients and improves how the product spreads or feels on the skin.
  • UNII 0THT5PCI0R
    A silicone-based liquid that helps distribute active ingredients evenly throughout topical products. It acts as a solvent and emollient, allowing medicines to spread smoothly on skin while improving texture and absorption.
  • UNII 9E4CO0W6C5
    A silicone-based polymer that forms soft, spongy particles. Used as a texture modifier and suspending agent to improve how the product feels and flows, and to help keep ingredients evenly distributed throughout the formulation.
  • UNII 45ASM2L11M
    A synthetic ingredient derived from glutamic acid and stearic acid. It acts as an emulsifier and surfactant, helping oils and water mix smoothly in the medication formulation.
  • UNII 7FLD91C86K
    Edetate disodium is a chemical compound that binds and removes certain metal ions. In medicines, it acts as a preservative and stabilizer by preventing metals like calcium from interfering with the product's shelf life and consistency.
  • UNII 2865993309
    Ethylhexyl palmitate is an oily chemical made from palm oil and alcohol. It acts as an emollient and skin-conditioning agent in topical medicines, helping the product spread smoothly and keeping skin soft.
  • UNII G7036X8B5H
    A dark iron compound that gives medicine its color. Used as a colorant in tablets and capsules to help identify the medication and make it visually distinctive.
  • UNII PDC6A3C0OX
    Glycerin is a clear, thick liquid derived from plant oils or fats. It acts as a humectant to retain moisture, a sweetener, and a solvent in medications.
  • UNII WB5K9Y35Y9
    A synthetic crosslinked polymer made by combining hexamethylene diisocyanate with trimethylol hexyllactone. It's used as a film-former and binder to help create protective coatings on tablets or capsules and improve product stability.
  • UNII 0E53J927NA
    Magnesium carbonate is a mineral powder used in medicines as a filler to add bulk and as a buffer to help regulate acidity in the formulation.
  • UNII DE08037SAB
    Magnesium sulfate is a mineral salt that acts as an osmotic agent in medications. It draws water into the intestines to soften stool or is used as a filler and processing aid in some solid dosage forms.
  • UNII 25X51I8RD4
    Niacinamide is a form of vitamin B3, a water-soluble nutrient. In medicines, it may be added as a nutritional supplement or to support skin health, though its primary role here is as an active ingredient rather than a traditional inactive filler.
  • UNII WV9CM0O67Z
    Panthenol is a humectant and skin-conditioning agent derived from pantothenic acid. It's added to medicines to help retain moisture and soothe skin irritation.
  • UNII 255PIF62MS
    A synthetic antioxidant compound used to prevent oils and fats in medications from breaking down or becoming rancid during storage. It helps maintain the medicine's stability and shelf life.
  • UNII HIE492ZZ3T
    Phenoxyethanol is a synthetic preservative and antimicrobial agent used to prevent bacterial and fungal growth in medicines and cosmetic products, extending shelf life and maintaining product safety.
  • UNII 687U3PEB2Y
    A complex emulsifier made from glycerin and fatty acids. It helps blend oil and water-based ingredients together and improves the texture and stability of creams, lotions, and other formulated products.
  • UNII YXH47AOU0F
    A synthetic fatty acid used as a thickener and stabilizer in medicines. It helps create the right texture and prevents separation of ingredients in liquid or semi-solid formulations.
  • UNII 1BK9DDD24E
    A synthetic polymer made from propylene glycol and a crosslinking agent. It acts as a film-former and binder in medicines, helping create coatings on tablets or holding ingredients together in solid dosage forms.
  • UNII 8D08K3S51E
    Propylene carbonate is a clear liquid solvent derived from propylene. It helps dissolve or suspend active ingredients in liquid medicines and can improve how well the product flows and mixes.
  • UNII 97K5YEF88C
    A clay-based ingredient used as a suspending agent and thickener in liquid medicines. It helps keep solid particles evenly distributed throughout the product so the medication mixes properly when shaken.
  • UNII ETJ7Z6XBU4
    Silicon dioxide is a naturally occurring mineral used as a glidant and anti-caking agent. It helps powder ingredients flow smoothly and prevents clumping during manufacturing and storage.
  • UNII X045WJ989B
    Sorbic acid is a preservative derived from berries that prevents mold, yeast, and bacterial growth in medicines. It keeps the product stable and safe during storage.
  • UNII R0ZB2556P8
    Tocopherol is a form of vitamin E derived from plant oils. It acts as an antioxidant in medicines to prevent oils and fats from breaking down and spoiling during storage.
  • UNII LDC331P08E
    A silicone-based compound that acts as a glidant and flow agent in solid medications. It reduces friction between powder particles, helping the medicine flow smoothly during manufacturing and tablet compression.
  • UNII 059QF0KO0R
    Water is a liquid solvent that dissolves and mixes ingredients together in liquid medicines, syrups, and injections. It helps distribute the active drug evenly throughout the product.

38 inactive ingredients listed in the exact product block matched to this NDC.

The official label also statesWater, Cyclopentasiloxane, Cyclohexasiloxane, Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Butylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Boron Nitride, HDI/Trimethylol Hexyllactone Crosspolymer, Panthenol, PPG-12/SMDI Copolymer, Stearoxymethicone/Dimethicone Copolymer, Magnesium Sulfate, Phenoxyethanol, Caprylyl Glycol, Tocopherol, Alumina, Aluminum Stearate, Polyhydroxystearic Acid, Quaternium-90 Bentonite, Silica, Glycerin, Dimethicone/Vinyl Dimethicone Crosspolymer, Benzotriazolyl Dodecyl p-Cresol, Disodium EDTA, Silica Silylate, Aluminum Starch Octenylsuccinate, Aluminum Dimyristate, Triethoxycaprylylsilane, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ascorbic Acid, Niacinamide, Disodium Stearoyl Glutamate, Sorbic Acid, Propylene Carbonate, Acrylates Copolymer, Magnesium Carbonate, Titanium Dioxide, Iron Oxides

Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.

Where does this data come from?
Data sourced from official FDA Structured Product Labeling (SPL) via DailyMed — ingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

💲 Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer mLPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

🔁 Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Fresh Beige 70 36 mg/mL 69968-0873-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Beige 90 36 mg/mL 69968-0876-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Caramel 105 36 mg/mL 69968-0878-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Chestnut 520C 36 mg/mL 69968-0968-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Ivory 300C 36 mg/mL 69968-0995-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell 100C 36 mg/mL 69968-0998-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Beige 370W 36 mg/mL 69968-1000-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Buff 30 36 mg/mL 69968-0869-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Chestnut 135 36 mg/mL 69968-0880-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Bronze 440C 36 mg/mL 69968-0966-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Beige 350C 36 mg/mL 69968-0977-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Fresh Beige 380W 36 mg/mL 69968-0979-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Tan 100 36 mg/mL 69968-0877-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Walnut 550C 36 mg/mL 69968-0971-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Porcelain 110N 36 mg/mL 69968-0972-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Neutral Ivory 140N 36 mg/mL 69968-0983-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Nude 260N 36 mg/mL 69968-0993-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell Beige 320C 36 mg/mL 69968-0996-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Ivory 20 36 mg/mL 69968-0868-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Beige 50 36 mg/mL 69968-0871-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Bronze 420W 36 mg/mL 69968-0973-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Bronze 430N 36 mg/mL 69968-0974-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Beige 210W 36 mg/mL 69968-0987-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Nude 230W 36 mg/mL 69968-0990-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Sand 240C 36 mg/mL 69968-0991-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Sand 250N 36 mg/mL 69968-0992-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Ivory 10 36 mg/mL 69968-0867-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Nude 40 36 mg/mL 69968-0870-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Buff Beige 330N 36 mg/mL 69968-0975-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Creamy Beige 360N 36 mg/mL 69968-0978-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Tan 400C 36 mg/mL 69968-0980-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Nude 220C 36 mg/mL 69968-0989-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Shell 120W 36 mg/mL 69968-0997-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Buff 310W 36 mg/mL 69968-0999-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Honey 85 36 mg/mL 69968-0875-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cocoa 115 36 mg/mL 69968-0879-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Golden 510N 36 mg/mL 69968-0967-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Porcelain 130C 36 mg/mL 69968-0982-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - True Beige 200N 36 mg/mL 69968-0988-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Tan 340W 36 mg/mL 69968-0976-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Ivory 150W 36 mg/mL 69968-0984-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Medium Beige 80 36 mg/mL 69968-0874-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Rich Golden 540N 36 mg/mL 69968-0970-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Sand 270W 36 mg/mL 69968-0994-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Beige 60 36 mg/mL 69968-0872-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Deep Olive 530W 36 mg/mL 69968-0969-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Golden Tan 410W 36 mg/mL 69968-0981-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Ivory 160C 36 mg/mLthis 69968-0985-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Ivory Beige 170N 36 mg/mL 69968-0986-01 Kenvue 30 ml — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

⏳ Availability & generic status

🏛️
2026
On the market since
Apr 2026
📍
2026
Currently FDA-listed
listed with the FDA
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

📦 Packaging — all sizes for this product

Package NDCDescription Marketing startStatus
69968-0985-01 You're viewing this 30 mL in 1 BOTTLE (69968-0985-1) 2026-04-06 Active

🧭 About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) ✓ Available
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The FDA registers it as 69968-0985-1, which is what is printed on the packaging and shown on DailyMed. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero: 69968-0985-01, written without dashes as 69968098501. The Identity section at the top of this page lists every form of this code.
What do the three segments of this NDC mean?
In 69968-0985-01, the first segment (69968) is the labeler code FDA assigned to Kenvue Brands LLC; the middle segment (0985) identifies this specific product — its ingredient, strength, and dosage form; and the last segment (01) identifies this exact package size and type. Together they name one specific package of one specific product.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by Kenvue Brands LLC. Listing status can change — the directory data on this page refreshes weekly.
Who lists this product with the FDA?
Kenvue Brands LLC is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.

📄 FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration ⚠️ Warnings 📦 Storage and Handling 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose
🎯 Indications and Usage 32 words ▾

Uses • helps prevent sunburn • if used as directed with other sun protection measures (see Directions ), decreases the risk of skin cancer and early skin aging caused by the sun

⏱️ Dosage and Administration 103 words ▾

Directions For Sunscreen Use: • apply generously 15 minutes before sun exposure • reapply at least every 2 hours • use a water resistant sunscreen if swimming or sweating • Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: • limit time in the sun, especially from 10 a.m. – 2 p.m. • wear long-sleeved shirts, pants, hats, and sunglasses • children under 6 months of age: Ask a doctor

⚠️ Warnings 56 words ▾

Warnings For external use only Do not use on damaged or broken skin • When using this product keep out of eyes. Rinse with water to remove. • Stop use and ask a doctor if rash occurs. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.

📦 Storage and Handling 17 words ▾

Other Information • protect this product from excessive heat and direct sun • may stain some fabrics

🧪 Active Ingredient 5 words ▾

Active ingredient Titanium Dioxide (3.6%)

🧪 Inactive Ingredients 81 words ▾

Inactive ingredients Water, Cyclopentasiloxane, Cyclohexasiloxane, Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Butylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Boron Nitride, HDI/Trimethylol Hexyllactone Crosspolymer, Panthenol, PPG-12/SMDI Copolymer, Stearoxymethicone/Dimethicone Copolymer, Magnesium Sulfate, Phenoxyethanol, Caprylyl Glycol, Tocopherol, Alumina, Aluminum Stearate, Polyhydroxystearic Acid, Quaternium-90 Bentonite, Silica, Glycerin, Dimethicone/Vinyl Dimethicone Crosspolymer, Benzotriazolyl Dodecyl p-Cresol, Disodium EDTA, Silica Silylate, Aluminum Starch Octenylsuccinate, Aluminum Dimyristate, Triethoxycaprylylsilane, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ascorbic Acid, Niacinamide, Disodium Stearoyl Glutamate, Sorbic Acid, Propylene Carbonate, Acrylates Copolymer, Magnesium Carbonate, Titanium Dioxide, Iron Oxides

🎯 Purpose 2 words ▾

Purpose Sunscreen

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗
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For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.