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Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell 100C Titanium Dioxide 36 mg/mL Liquid, 30 mL — NDC 69968-0998-01 package photo

Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell 100C Titanium Dioxide 36 mg/mL Liquid, 30 mL

by Kenvue Brands LLC · 30 mL in 1 BOTTLE (69968-0998-1)
NDC 69968-0998-01
🏷️ FDA NDC (as labeled) 69968-0998-1 billing pads the package segment with a zero
OTC On market Non-controlled
🗂️ Data synced Sep 24, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

🆔 Identity & classification

FDA NDC (as labeled) 69968-0998-1
Product NDC 69968-0998
11-digit billing NDC 69968099801
UNII 15FIX9V2JP
UPC 0086800670018, 0086800161653, 0086800161646, 0086800161677 +10 more
Application # M020
SPL Set ID 4c335d9c-40ca-c0ce-e063-6394a90ac20a
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2026-04-06
Route TOPICAL
Dosage form LIQUID
Substance TITANIUM DIOXIDE
Why two NDCs? The FDA registers this code as 69968-0998-1 — a 5-4-1 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the package segment → 69968-0998-01. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

🏭 Manufacturer & labeler

LabelerKenvue Brands LLC
FDA applicationM020 (OTC MONOGRAPH DRUG)
Labeler code69968
First marketedApr 2026
Product typeHuman Otc Drug
Portfolio567 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

🩺 Clinical

🧪 What is this product?

This is a liquid foundation makeup product applied to the skin that contains titanium dioxide as its active ingredient. Titanium dioxide is a mineral compound that functions as a broad-spectrum sunscreen agent, commonly used in cosmetic and skincare products to help reflect and scatter ultraviolet (UV) light from the sun. The product is formulated as an over-the-counter monograph drug, meaning it follows FDA's established safety and effectiveness rules for sunscreen products in this category rather than undergoing individual product review.

Supplement & herbal interactions

🌿 Drug–supplement interaction checker →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

🧪 Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

Loading inactive ingredients from the official FDA label in the background. No external source is being called by this page request.
Where does this data come from?
Source: official FDA Structured Product Labeling (SPL) via DailyMed and the openFDA label index. Structured IACT rows and label-wide narrative are kept separate; availability and product-level specificity depend on the submitted label.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

💲 Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer mLPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

🔁 Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Fresh Beige 70 36 mg/mL 69968-0873-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Beige 90 36 mg/mL 69968-0876-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Caramel 105 36 mg/mL 69968-0878-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Chestnut 520C 36 mg/mL 69968-0968-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Ivory 300C 36 mg/mL 69968-0995-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell 100C 36 mg/mLthis 69968-0998-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Beige 370W 36 mg/mL 69968-1000-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Buff 30 36 mg/mL 69968-0869-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Chestnut 135 36 mg/mL 69968-0880-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Bronze 440C 36 mg/mL 69968-0966-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Beige 350C 36 mg/mL 69968-0977-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Fresh Beige 380W 36 mg/mL 69968-0979-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Tan 100 36 mg/mL 69968-0877-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Walnut 550C 36 mg/mL 69968-0971-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Porcelain 110N 36 mg/mL 69968-0972-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Neutral Ivory 140N 36 mg/mL 69968-0983-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Nude 260N 36 mg/mL 69968-0993-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell Beige 320C 36 mg/mL 69968-0996-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Ivory 20 36 mg/mL 69968-0868-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Beige 50 36 mg/mL 69968-0871-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Bronze 420W 36 mg/mL 69968-0973-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Bronze 430N 36 mg/mL 69968-0974-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Beige 210W 36 mg/mL 69968-0987-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Nude 230W 36 mg/mL 69968-0990-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Sand 240C 36 mg/mL 69968-0991-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Sand 250N 36 mg/mL 69968-0992-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Ivory 10 36 mg/mL 69968-0867-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Nude 40 36 mg/mL 69968-0870-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Buff Beige 330N 36 mg/mL 69968-0975-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Creamy Beige 360N 36 mg/mL 69968-0978-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Soft Tan 400C 36 mg/mL 69968-0980-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Nude 220C 36 mg/mL 69968-0989-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Shell 120W 36 mg/mL 69968-0997-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Buff 310W 36 mg/mL 69968-0999-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Honey 85 36 mg/mL 69968-0875-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cocoa 115 36 mg/mL 69968-0879-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Golden 510N 36 mg/mL 69968-0967-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Cool Porcelain 130C 36 mg/mL 69968-0982-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - True Beige 200N 36 mg/mL 69968-0988-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Tan 340W 36 mg/mL 69968-0976-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Ivory 150W 36 mg/mL 69968-0984-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Medium Beige 80 36 mg/mL 69968-0874-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Rich Golden 540N 36 mg/mL 69968-0970-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Warm Sand 270W 36 mg/mL 69968-0994-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Natural Beige 60 36 mg/mL 69968-0872-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Deep Olive 530W 36 mg/mL 69968-0969-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Golden Tan 410W 36 mg/mL 69968-0981-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Classic Ivory 160C 36 mg/mL 69968-0985-01 Kenvue 30 ml — — FDA listed —
Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Ivory Beige 170N 36 mg/mL 69968-0986-01 Kenvue 30 ml — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

⏳ Availability & generic status

🏛️
2026
On the market since
Apr 2026
📍
2026
Currently FDA-listed
listed with the FDA
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

🔬 Reported adverse events (FAERS)

Read carefully: FAERS reports are voluntary and unverified. Counts are not incidence, do not establish causation, are subject to reporting bias, and cannot be used to compare one drug to another. Shown for signal context only. Reports for Neutrogena Healthy Skin Liquid Makeup Broad Spectrum SPF 20 - Shell 100C (this brand).

Top reported reactions

Hypersensitivity17
Abdominal Pain Upper13
Reaction To Excipient13
Madarosis11
Dyspnoea8
Erythema7
Pain In Extremity7

Age at onset

Adolescent1
Adult6
Elderly5

Reporter sex

95 reports
Male · 51%
Female · 49%
Reports over time (by year) — tap or hover for the count & year
2020 2022 2024 2026 23 0
Most recent year is provisional (FAERS lags ~3 months).
Where does this data come from?
Adverse-event reports from the FDA Adverse Event Reporting System (FAERS) via openFDA. FAERS reports are voluntary and unverified — counts are not incidence and don’t establish causation.

📦 Packaging — all sizes for this product

Package NDCDescription Marketing startStatus
69968-0998-01 You're viewing this 30 mL in 1 BOTTLE (69968-0998-1) 2026-04-06 Active

🧭 About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) — Not published for this NDC The labeler did not submit a structured excipient list, or no SPL is available.
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The FDA registers it as 69968-0998-1, which is what is printed on the packaging and shown on DailyMed. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero: 69968-0998-01, written without dashes as 69968099801. The Identity section at the top of this page lists every form of this code.
What do the three segments of this NDC mean?
In 69968-0998-01, the first segment (69968) is the labeler code FDA assigned to Kenvue Brands LLC; the middle segment (0998) identifies this specific product — its ingredient, strength, and dosage form; and the last segment (01) identifies this exact package size and type. Together they name one specific package of one specific product.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by Kenvue Brands LLC. Listing status can change — the directory data on this page refreshes weekly.
Who lists this product with the FDA?
Kenvue Brands LLC is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.

📄 FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration ⚠️ Warnings 📦 Storage and Handling 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose
🎯 Indications and Usage 32 words ▾

Uses • helps prevent sunburn • if used as directed with other sun protection measures (see Directions ), decreases the risk of skin cancer and early skin aging caused by the sun

⏱️ Dosage and Administration 103 words ▾

Directions For Sunscreen Use: • apply generously 15 minutes before sun exposure • reapply at least every 2 hours • use a water resistant sunscreen if swimming or sweating • Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: • limit time in the sun, especially from 10 a.m. – 2 p.m. • wear long-sleeved shirts, pants, hats, and sunglasses • children under 6 months of age: Ask a doctor

⚠️ Warnings 56 words ▾

Warnings For external use only Do not use on damaged or broken skin • When using this product keep out of eyes. Rinse with water to remove. • Stop use and ask a doctor if rash occurs. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.

📦 Storage and Handling 17 words ▾

Other Information • protect this product from excessive heat and direct sun • may stain some fabrics

🧪 Active Ingredient 5 words ▾

Active ingredient Titanium Dioxide (3.6%)

🧪 Inactive Ingredients 81 words ▾

Inactive ingredients Water, Cyclopentasiloxane, Cyclohexasiloxane, Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Butylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Cetyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Boron Nitride, HDI/Trimethylol Hexyllactone Crosspolymer, Panthenol, PPG-12/SMDI Copolymer, Stearoxymethicone/Dimethicone Copolymer, Magnesium Sulfate, Phenoxyethanol, Caprylyl Glycol, Tocopherol, Alumina, Aluminum Stearate, Polyhydroxystearic Acid, Quaternium-90 Bentonite, Silica, Glycerin, Dimethicone/Vinyl Dimethicone Crosspolymer, Benzotriazolyl Dodecyl p-Cresol, Disodium EDTA, Silica Silylate, Aluminum Starch Octenylsuccinate, Aluminum Dimyristate, Triethoxycaprylylsilane, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ascorbic Acid, Niacinamide, Disodium Stearoyl Glutamate, Sorbic Acid, Propylene Carbonate, Acrylates Copolymer, Magnesium Carbonate, Titanium Dioxide, Iron Oxides

🎯 Purpose 2 words ▾

Purpose Sunscreen

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗
← 69968-0997-01 · Kenvue 69968-0999-01 · Kenvue →
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.