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(from DailyMed)

meijer Sensitive EXTRA WHITENING Potassium Nitrate, Sodium Fluoride 5 g/100g; .24 g/100g Paste, Dentifrice

by Meijer, Inc. · 2 TUBE in 1 BOX (79481-0038-2) / 113 g in 1 TUBE
NDC 79481-0038-02
🏷️ FDA NDC (as labeled) 79481-0038-2 billing pads the package segment with a zero
This package
Contains113 g in 1 tube Pack sizes2 compare ↓
Also comes in: 113 g 79481-0038-01
OTC On market Non-controlled
🗂️ Data synced Jul 24, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

🆔 Identity & classification

FDA NDC (as labeled) 79481-0038-2
Product NDC 79481-0038
11-digit billing NDC 79481003802
RxCUI 1038929
UNII RU45X2JN0Z, 8ZYQ1474W7
UPC 0760236433590
Application # M022
SPL Set ID bbcffb88-0bd4-4883-bb83-0b7a1428ad12
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2023-09-21
Route DENTAL
Dosage form PASTE, DENTIFRICE
Substance POTASSIUM NITRATE; SODIUM FLUORIDE
Why two NDCs? The FDA registers this code as 79481-0038-2 — a 5-4-1 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the package segment → 79481-0038-02. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

🏭 Manufacturer & labeler

LabelerMeijer, Inc.
FDA applicationM022 (OTC MONOGRAPH DRUG)
Labeler code79481
First marketedSep 2023
Product typeHuman Otc Drug
Portfolio201 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

🩺 Clinical

🧪 What is this product?

This is an over-the-counter whitening toothpaste marketed under FDA's OTC monograph rules. It contains potassium nitrate and sodium fluoride as active ingredients. Sodium fluoride is commonly included in toothpastes to help strengthen tooth enamel and reduce cavity formation. Potassium nitrate is typically used in toothpastes to help reduce tooth sensitivity. The product is applied to teeth by brushing.

Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

💊 What it looks like

Color white
One label can cover several strengths, so colors may be combined — always confirm a loose pill against the dispensed prescription label or a pharmacist.
Where does this data come from?
Physical description (imprint, shape, color, scoring, coating) from this product’s FDA Structured Product Labeling (SPL), mirrored from DailyMed / openFDA.

🧪 Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.

  • UNII LKG8494WBH
    Benzyl alcohol is a clear liquid used as a preservative and solvent in medicines. It helps prevent bacterial and fungal growth and dissolves other ingredients to create uniform liquid formulations.
  • UNII K679OBS311
    Carboxymethylcellulose sodium is a plant-derived thickening agent made from cellulose. In medicines, it acts as a binder to hold ingredients together, a disintegrant to help the tablet break apart, or a thickener in liquids.
  • UNII PDC6A3C0OX
    Glycerin is a clear, thick liquid derived from plant oils or fats. It acts as a humectant to retain moisture, a sweetener, and a solvent in medications.
  • UNII Y6O7T4G8P9
    Hydrated silica is a fine powder form of silicon dioxide with absorbed water. It works as an anti-caking agent and absorbent in medicines, helping powders stay free-flowing and preventing clumping.
  • UNII 1212Z7S33A
    PEG-32 is a synthetic polymer derived from ethylene oxide. It acts as a humectant and solvent in medications, helping to dissolve or suspend active ingredients and maintain moisture in solid dosage forms.
  • UNII SB8ZUX40TY
    Saccharin sodium is an artificial sweetener made from saccharin salt. It's added to medicines to improve taste, especially in liquid formulations for children or bitter drugs.
  • UNII OJ245FE5EU
    Sodium benzoate is a salt derived from benzoic acid, a preservative. It's added to medicines to prevent growth of bacteria, fungi, and other microorganisms that could spoil the product.
  • UNII 55X04QC32I
    A strong alkaline chemical used to adjust and maintain the pH balance of liquid medicines. It helps keep the medicine stable and ensures it stays effective during storage.
  • UNII 368GB5141J
    A detergent and foaming agent derived from coconut or palm oil. In medications, it helps break down and mix oil and water-based ingredients, aids in tablet disintegration, and improves how the drug dissolves and spreads in the mouth or digestive system.
  • UNII SX01TZO3QZ
    A mineral salt made from sodium and phosphate. It acts as a buffer to maintain the medicine's pH level and can help bind ingredients together in solid dosage forms.
  • UNII O352864B8Z
    A sodium salt compound used in medicines as a buffering agent to maintain pH stability and as a chelating agent to prevent unwanted chemical reactions during storage and mixing.
  • UNII 506T60A25R
    Sorbitol is a natural sugar alcohol derived from glucose. It serves as a sweetener, humectant, and bulking agent in medications to improve taste and help maintain moisture in the product.
  • UNII 15FIX9V2JP
    Titanium dioxide is a bright white mineral powder commonly used as a colorant and opacifying agent. It makes pills and tablets white or lighter in color and helps make coatings non-transparent.
  • UNII 059QF0KO0R
    Water is a liquid solvent that dissolves and mixes ingredients together in liquid medicines, syrups, and injections. It helps distribute the active drug evenly throughout the product.

14 inactive ingredients listed in the exact product block matched to this NDC.

The official label also statesSorbitol, Hydrated Silica, Treated Water, PEG-32, Sodium Lauryl Sulfate, Glycerin, Flavor, Cellulose Gum, Tetrasodium Pyrophosphate, Titanium Dioxide, Benzyl Alcohol, Sodium Benzoate, Trisodium Phosphate, Sodium Saccharin, Sodium Hydroxide

Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.

Where does this data come from?
Data sourced from official FDA Structured Product Labeling (SPL) via DailyMedingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

💲 Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer gPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Try another pack size: 113 g
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

🔁 Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
Sensodyne Extra Whitening 50 mg/g; 1.11 mg/g 00135-0525-03 Haleon 1 tube FDA listed
Aquafresh Sensitive Maximum Strength 50 mg/g; 1.1 mg/g 00135-0605-01 Haleon 1 tube FDA listed
Sensodyne Extra Whitening Cool Mint 50 mg/g; 1.15 mg/g 00135-0643-01 Haleon 1 tube FDA listed
Walgreens Sensitive Extra Whitening 5 g/100g; .15 g/100g 00363-1588-09 Walgreens 1 tube FDA listed
TheraBreath .24 g/100g; 5 g/100g 10237-0273-04 Church 1 tube FDA listed
Sensitive Teeth and Gums 2.43 mg/g; 50 mg/g 10237-0669-45 Church 1 tube FDA listed
Target Sensitive Whitening TP 5 g/100g; .24 g/100g 11673-0237-79 Target 1 tube FDA listed
Rite Aid Extra Whitening .15 g/100g; 5 g/100g 11822-5020-09 Rite 1 tube FDA listed
Signature Care Enamel Guard Sensitive Gentle Whitening .15 g/100g; 5 g/100g 21130-0350-19 Safeway 1 tube FDA listed
Signature Care Sensitive Maximum Strength .15 g/100g; 5 g/100g 21130-0351-19 Safeway 1 tube FDA listed
Kroger Extra Whitening .15 g/100g; 5 g/100g 30142-0149-99 Kroger 1 tube FDA listed
Kroger Enamel Protection Sensitive Gentle Whitening 5 g/100g; .15 g/100g 30142-0362-99 Kroger 1 tube FDA listed
Colgate Sensitive plus Whitening 50 mg/g; 1.1 mg/g 35000-0023-34 Colgate-Palmolive 2 tubes FDA listed
Colgate Sensitive Complete Protection 50 mg/g; 1.1 mg/g 35000-0024-21 Colgate-Palmolive 1 tube FDA listed
Colgate Sensitive Prevent and Repair 50 mg/g; 1.1 mg/g 35000-0128-60 Colgate-Palmolive 1 tube FDA listed
Colgate Sensitive Enamel Health 50 mg/g; 1.1 mg/g 35000-0130-60 Colgate-Palmolive 1 tube FDA listed
Colgate Sensitive Whitening 50 mg/g; 1.1 mg/g 35000-0131-34 Colgate-Palmolive 2 tubes FDA listed
Colgate Sensitive Complete Protection 50 mg/g; 1.1 mg/g 35000-0132-21 Colgate-Palmolive 1 tube FDA listed
Colgate Optic White Stain Fighter Sens Relief 1.5 mg/g; 50 mg/g 35000-0998-60 Colgate-Palmolive 1 tube FDA listed
Topco Associates LLC Maximum Strength .15 g/100g; 5 g/100g 36800-0364-10 Topco 1 tube FDA listed
TopCare Sensitive Extra Whitening .15 g/100g; 5 g/100g 36800-0451-59 TOPCO 1 tube FDA listed
Top Care Enamel Guard .15 g/100g; 5 g/100g 36800-0681-19 TOPCO 1 tube FDA listed
HEB Sensitive Extra Whitening Twin .15 g/100g; 5 g/100g 37808-0237-10 HEB 2 tubes FDA listed
HEB Extra Whitening .15 g/100g; 5 g/100g 37808-0681-19 HEB 1 tube Discontinued
HEB Extra Whitening .15 g/100g; 5 g/100g 37808-0961-19 HEB 1 tube FDA listed
Meijer Enamel Guard .15 g/100g; 5 g/100g 41250-0514-09 Meijer 1 tube FDA listed
Care One Maximum Strength .15 g/100g; 5 g/100g 41520-0415-09 American 1 tube FDA listed
Care One Maximum Strength .15 g/100g; 5 g/100g 41520-0582-19 American 1 tube FDA listed
equate Sensitive 5 g/100g; .15 g/100g 49035-0257-29 Wal-Mart 1 tube FDA listed
Opalescence Whitening Sensitivity Relief 1.1 mg/g; 50 mg/g 51206-0315-01 Ultradent 1 tube FDA listed
CVS Enamel Guard .15 g/100g; 5 g/100g 51316-0128-89 CVS 1 tube FDA listed
Freshmint Sensitive 2.4 mg/g; 50 mg/g 51824-0053-02 New 1 tube FDA listed
DG health Sensitive Maximum Strength .24 g/100g; 5 g/100g 55910-0360-39 Dolgencorp, 1 tube FDA listed
Rexall Sensitive Extra Whitening 5 g/100g; .24 g/100g 55910-0817-01 Old 1 tube FDA listed
Rexall Sensitive Freshmint 5 g/100g; .24 g/100g 55910-0819-01 Old 1 tube FDA listed
Sensitive Extra Whitening .15 g/100g; 5 g/100g 56062-0413-33 Publix 1 tube FDA listed
CVS Extra Whitening .15 g/100g; 5 g/100g 59779-0122-29 CVS 1 tube Discontinued
MIPaste One 5 g/100g; .24 g/100g 61596-0400-10 GC 1 tube FDA listed
Natural White Sensitive Enamel Guard Alpine Mint .15 g/100g; 5 g/100g 62721-0002-01 Lornamead 1 tube FDA listed
Lornamead Natural White .15 g/100g; 5 g/100g 62721-0470-07 Lornamead 1 tube FDA listed
Made by Dentists Enamel Rebuilding Professional 50 mg/g; 1.5 mg/g 62776-0003-01 Fulijaya 1 tube FDA listed
Made by Dentists Sensitive and Whitening Professional 50 mg/g; 1.5 mg/g 62776-0004-01 Fulijaya 1 tube FDA listed
Quality Choice Natural White .15 g/100g; 5 g/100g 63868-0172-23 CHAIN 1 tube Discontinued
Colgate Optic White Relief 50 mg/g; 1.5 mg/g 65954-0834-59 Mission 1 tube FDA listed
evo SENSITIVE ANTI-CAVITY FLUORIDE SWEET MINT 5 g/100g; .24 g/100g 70108-0254-01 Ashtel 1 tube FDA listed
dentalux SENSITIVE ANTI-CAVITY FLUORIDE 5 g/100g; .24 g/100g 71141-0187-10 Lidl 1 tube FDA listed
Trader Joes 2.4 mg/g; 50 mg/g 71270-0110-06 TRADER 170 g FDA listed
Wintergreen Peppermint 50 mg/g; 1.5 mg/g 72164-0005-00 Twice 96 g FDA listed
Made By Dentists, Inc. Rebuilding 5 g/100g; .24 g/100g 75065-0019-06 Made 1 tube Discontinued
Made by Dentists Enamel Rebuilding Fresh Mint 50 mg/g; 1.5 mg/g 75065-0028-06 MADE 1 tube FDA listed
Made by Dentists Sensitive and Whitening Fresh Mint 50 mg/g; 1.5 mg/g 75065-0029-06 MADE 1 tube FDA listed
Freshen Up 5 g/100g; 24 mg/100g 77782-0002-13 MKJ 113 g FDA listed
Sensitive Mint Tooth-paste 50 mg/g; 2.43 mg/g 79481-0009-01 Meijer, 1 tube FDA listed
meijer Sensitive EXTRA WHITENING 5 g/100g; .24 g/100gthis 79481-0038-02 Meijer, 2 tubes FDA listed
meijer Sensitive FRESH MINT 5 g/100g; .24 g/100g 79481-0039-01 Meijer, 1 tube FDA listed
Ollie Fresh Mint 2.4 mg/g; 50 mg/g 87493-0000-01 Brio 1 tube FDA listed
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

Availability & generic status

🏛️
2023
On the market since
Sep 2023
📍
2026
Currently FDA-listed
3 years listed
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

📦 Packaging — all sizes for this product

Package NDCDescription Marketing startStatus
79481-0038-01 1 TUBE in 1 BOX (79481-0038-1) / 113 g in 1 TUBE 2023-09-21 Active
79481-0038-02 You're viewing this 2 TUBE in 1 BOX (79481-0038-2) / 113 g in 1 TUBE 2025-10-22 Active

Pack size FAQ

What quantity is in NDC 79481-0038-02?
NDC 79481-0038-02 is listed by the FDA — 2 tube in 1 box / 113 g in 1 tube.
What NDC number is used to bill for this package of meijer Sensitive EXTRA WHITENING Potassium Nitrate, Sodium Fluoride 5 g/100g; .24 g/100g Paste, Dentifrice?
Bill NDC 79481-0038-02 — the 11-digit billing format is 79481003802. Pharmacy and medical claims use the 11-digit form; the FDA label may print a shorter form of the same code.

🧭 About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos — Not published for this NDC No photo available yet for this listing.
Inactive ingredients (structured) ✓ Available
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The FDA registers it as 79481-0038-2, which is what is printed on the packaging and shown on DailyMed. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero: 79481-0038-02, written without dashes as 79481003802. The Identity section at the top of this page lists every form of this code.
What do the three segments of this NDC mean?
In 79481-0038-02, the first segment (79481) is the labeler code FDA assigned to Meijer, Inc.; the middle segment (0038) identifies this specific product — its ingredient, strength, and dosage form; and the last segment (02) identifies this exact package size and type. Together they name one specific package of one specific product.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by Meijer, Inc.. Listing status can change — the directory data on this page refreshes weekly.
Does this product come in other package sizes?
Yes — the FDA directory lists 1 other package presentation of this same product, including 1 tube (79481-0038-01). Each has its own NDC and its own page — see the package list near the top of this page.
Who lists this product with the FDA?
Meijer, Inc. is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.

📄 FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage 25 words

Uses Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact • aids in the prevention of dental cavities

⏱️ Dosage and Administration 81 words

Directions • Adults and children 12 years & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush • brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. • minimize swallowing. Spit out after brushing. • Children under 12 years of age: Consult a dentist or doctor.

⚠️ Warnings 70 words

Warnings Stop use and ask a dentist if • the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. • pain/sensitivity still persists after 4 weeks of use • Keep out of reach of children under 12 years of age. If more than amount used for brushing is accidentally swallowed, seek medical help or contact a Poison Control Center immediately.

📦 Storage and Handling 8 words

Other information Store at room temperature 68-77°F (20-25°C)

🧪 Active Ingredient 12 words

Active ingredients Potassium Nitrate 5% Sodium Fluoride 0.24% (0.15% w/v fluoride ion)

🧪 Inactive Ingredients 29 words

Inactive ingredients Sorbitol, Hydrated Silica, Treated Water, PEG-32, Sodium Lauryl Sulfate, Glycerin, Flavor, Cellulose Gum, Tetrasodium Pyrophosphate, Titanium Dioxide, Benzyl Alcohol, Sodium Benzoate, Trisodium Phosphate, Sodium Saccharin, Sodium Hydroxide

🎯 Purpose 3 words

Purpose Antihypersensitivity Anticavity

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.