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Pepto Bismol Ultra Bismuth subsalicylate 525 mg/15mL Suspension, 354 mL — NDC 69423-0966-12 package photo

Pepto Bismol Ultra Bismuth subsalicylate 525 mg/15mL Suspension, 354 mL

by The Procter & Gamble Manufacturing Company · 354 mL in 1 BOTTLE, PLASTIC (69423-966-12)
NDC 69423-0966-12
🏷️ FDA NDC (as labeled) 69423-966-12 billing pads the product segment with a zero
OTC On market Non-controlled
🗂️ Data synced Sep 17, 2026 · sources: openFDA · FDA label (DailyMed) · FDA Orange & Purple Book · First Databank · CMS NADAC, ASP, Medicare & Medicaid · RxNorm
📋 All sources & update times →

This page is curated, coded, and maintained by

Compiled from public FDA, CMS, DailyMed, NADAC, and related drug data sources. Editorial policy

🆔 Identity & classification

FDA NDC (as labeled) 69423-966-12
Product NDC 69423-966
11-digit billing NDC 69423096612
UNII 62TEY51RR1
UPC 0301490002124
Application # M008
SPL Set ID d800eb8c-42c8-fb12-e053-2a95a90af2a2
Established class (EPC) Bismuth
Chemical class Bismuth
DEA schedule Non-controlled
Marketing category OTC MONOGRAPH DRUG
Marketing status On market
FDA listing status Listed (active directory)
Marketing start 2022-03-07
Route ORAL
Dosage form SUSPENSION
Substance BISMUTH SUBSALICYLATE
Why two NDCs? The FDA registers this code as 69423-966-12 — a 5-3-2 layout, and that's what's printed on the package and shown on DailyMed. For insurance claims, every NDC is standardized to a uniform 11-digit 5-4-2 format by adding a zero to the product segment → 69423-0966-12. Same drug, same package — only the format differs.
Where does this data come from?
Identifiers from the FDA openFDA NDC Directory and Structured Product Labeling; RxCUI from RxNorm (NLM); GPI from Medi-Span; GCN / HIC / AHFS / legend from First Databank.

🏭 Manufacturer & labeler

LabelerThe Procter & Gamble Manufacturing Company
FDA applicationM008 (OTC MONOGRAPH DRUG)
Labeler code69423
First marketedMar 2022
Product typeHuman Otc Drug
Portfolio846 products on file
The labeler markets the product; the application holder owns the FDA approval. They’re often the same company but can differ (e.g. a repackager or an authorized generic). A mailing address / phone appears here when the manufacturer includes it in the product’s FDA label (not all do).
Where does this data come from?
Labeler, application holder and registered establishment from the FDA openFDA NDC Directory and Drugs@FDA; address/contact from the product’s FDA label.

🩺 Clinical

📖 What it is MedlinePlus · NLM

Bismuth subsalicylate is used to treat diarrhea, heartburn, and upset stomach in adults and children 12 years of age and older. Bismuth subsalicylate is in a class of medications called antidiarrheal agents. It works by decreasing the flow of fluids and electrolytes into the bowel, reduces inflammation within the intestine, and may kill the organisms that can cause diarrhea.

Read the full MedlinePlus article ↗
📗 Our plain-language guide HelloPharmacist
  • It's used to calm a range of stomach and digestive problems — things like diarrhea, traveler's diarrhea, heartburn, indigestion, nausea, gas, belching, and that uncomfortable over-...
  • What is bismuth subsalicylate actually used for?
  • Don't panic — that's actually a very common and completely harmless side effect of bismuth subsalicylate. The medicine can temporarily turn your stool and even your tongue a dark o...
  • Why did my stool turn black after taking this? Should I be worried?
📖 Read our full Bismuth Subsalicylate guide →
Where does this data come from?
Plain-language summary from MedlinePlus (U.S. National Library of Medicine); supplement & herbal interactions and nutrient depletion data from the Natural Medicines database; our full guide is HelloPharmacist editorial content.

💊 What it looks like

Color pink
FlavorWintergreen
One label can cover several strengths, so colors may be combined — always confirm a loose pill against the dispensed prescription label or a pharmacist.
Where does this data come from?
Physical description (imprint, shape, color, scoring, coating) from this product’s FDA Structured Product Labeling (SPL), mirrored from DailyMed / openFDA.

🧪 Inactive Ingredients / Excipients

Inactive ingredients, also called excipients, are components of the drug product other than the active ingredient. They may include fillers, dyes, coatings, preservatives, flavors, or other formulation ingredients.

💡 Tap an ingredient (hover on desktop) to see what it is and why it’s used.

  • UNII 8SKN0B0MIM
    Benzoic acid is a naturally occurring organic acid used as a preservative in medicines and foods. It helps prevent bacterial and fungal growth to extend shelf life and maintain product stability.
  • UNII 1678RKX8RT
    A synthetic red dye used to color tablets, capsules, and liquid medicines. It helps make pills visually distinct and easier to identify.
  • UNII 767IP0Y5NH
    A synthetic red colorant used to give medicines their color. It helps patients identify their medication and makes the product visually appealing.
  • UNII W1L7G7ROMD
    Gellan gum is a natural thickener made by bacteria. It's used in medicines to create gel textures, improve consistency, and help the product hold together properly.
  • UNII 6M3P64V0NC
    A fine powder made from magnesium, aluminum, and silicon compounds. It absorbs moisture and helps keep medicine ingredients from clumping or separating, so the product stays stable and flows smoothly during manufacturing.
  • UNII P0NTE48364
    A plant-based thickening agent made from cellulose. It acts as a binder to hold tablet ingredients together and as a viscosity modifier to control texture in liquid or semi-solid formulations.
  • UNII Z944H5SN0H
    A plant-based thickening agent derived from cellulose. It acts as a binder to hold tablet ingredients together and as a thickener in liquid formulations to achieve the right consistency.
  • UNII O414PZ4LPZ
    A beta hydroxy acid derived from willow bark or synthesized chemically. In topical medicines, it acts as a keratolytic agent that helps soften and shed dead skin cells, improving penetration of active ingredients.
  • UNII WIQ1H85SYP
    A salt form of salicylic acid, sodium salicylate is a chemical compound used in medicines as a buffer or pH regulator. It helps maintain the medicine's stability and proper acidity level during storage and use.
  • UNII X045WJ989B
    Sorbic acid is a preservative derived from berries that prevents mold, yeast, and bacterial growth in medicines. It keeps the product stable and safe during storage.
  • UNII 96K6UQ3ZD4
    Sucralose is a synthetic sweetener made from sugar. It's added to medicines to improve taste without adding calories, helping make bitter or unpleasant-tasting drugs easier to take.
  • UNII 059QF0KO0R
    Water is a liquid solvent that dissolves and mixes ingredients together in liquid medicines, syrups, and injections. It helps distribute the active drug evenly throughout the product.

12 inactive ingredients listed in the exact product block matched to this NDC.

The official label also statesbenzoic acid, D&C Red No. 22, D&C Red No. 28, flavor, gellan gum, magnesium aluminum silicate, methylcellulose, salicylic acid, sodium salicylate, sorbic acid, sucralose, water

Label-section wording can be broader than the structured product block and may mention additional formulation ingredients.

Where does this data come from?
Data sourced from official FDA Structured Product Labeling (SPL) via DailyMed — ingredient classCode="IACT" elements from the exact product block matched by this NDC. Label-section narrative from DailyMed / the openFDA label index is shown separately when available.

Inactive ingredient FAQ

Are inactive ingredients the same for every manufacturer?
No. Inactive ingredients can differ by manufacturer, dosage form, strength, and package / product version.
Why might an inactive ingredient be missing?
Some SPLs do not provide a complete structured inactive-ingredient list, and older or unusual labels may only include the information in narrative text.
Can inactive ingredients matter?
Yes. They can matter for allergies, intolerances, dyes, gluten / lactose concerns, preservatives, and formulation differences — but confirm with a pharmacist or the manufacturer when it’s clinically important.

💲 Pricing

A drug doesn't have one price. Each row is a different public payment system, and none is what you'd pay at the counter — that depends on your insurance. The ⓘ on each row explains what it measures.

Price systemPer mLPer package
Retail pharmacies payNADAC · weekly Not in the retail survey — common for institutional, discontinued, or low-volume packs.
Medicaid paysCMS SDUD · 12 mo No recent Medicaid claims on file for this NDC — rare and low-volume NDCs are suppressed in the public data.
Medicare drug plans payPart D · quarterly No Part D plan price is available for this NDC in our data.
ℹ️
No price is published for this exact package yet. CMS surveys NADAC per package size, so a different pack of the same drug often has one.
Where does this data come from?
NADAC (National Average Drug Acquisition Cost) is the CMS weekly pharmacy-acquisition-cost survey — what pharmacies pay. ASP (Average Sales Price) is the CMS Medicare Part B drug-payment file, published quarterly. Medicaid pays is computed by us from CMS State Drug Utilization Data (total reimbursed ÷ units, trailing 12 months) — gross of rebates and inclusive of dispensing fees, so it reflects what Medicaid paid, not an acquisition cost. Medicare drug plans pay is the median negotiated point-of-sale unit cost across plans listing this NDC in the CMS quarterly Prescription Drug Plan pricing files, before rebates. The VA pays is the federal contract price (FSS, and the statutory Big 4 ceiling where listed) from the VA National Acquisition Center pharmaceutical price file. All are free public government data; each measures a different payer, so the figures are not directly comparable.

🔁 Therapeutic equivalents

ProductLabelerPackNADAC/unitTEStatusPrice vs. this
Stomach Relief Ultra 525 mg/15mL 70000-0045-01 Cardinal 355 ml $0.010 — Availability likely —
Ultra Stomach Relief 525 mg/15mL 62011-0436-01 Strategic 237 ml $0.010 — Discontinued —
Stomach Relief Ultra 525 mg/15mL 00536-1287-36 Rugby 237 ml $0.011 — Availability likely —
Good Neighbor Ultra Strength Stomach Relief 525 mg/15mL 46122-0747-06 AMERISOURCE 236 ml $0.012 — Availability likely —
Quality Choice Stomach Relief 528 525 mg/15mL 83324-0021-08 Chain 236 ml $0.012 — Availability likely —
Walgreen Ultra Strength Pink Bismuth 525 mg/15mL 00363-7070-04 WALGREENS 118 ml — — FDA listed —
Walgreen Stomach Relief Ultra Strength 525 mg/15mL 00363-7071-12 WALGREENS 354 ml — — FDA listed —
Soothe Ultra Strength 525 mg/15mL 00363-7370-04 Walgreens 118 ml — — FDA listed —
Ultra Strenght Pink Bismuth 525 mg/15mL 11673-0907-08 TARGET 236 ml — — FDA listed —
RITE AID Ultra Strnght Pink Bismuth 525 mg/15mL 11822-7070-02 RITE 354 ml — — FDA listed —
SIGNATURE CARE Ultra Strength Stomach 525 mg/15mL 21130-0193-12 SAFEWAY 354 ml — — FDA listed —
Ultra Stomach Relief 525 mg/15mL 21130-0662-08 Safeway, 237 ml — — FDA listed —
TopCare Stomach Relief Ultra Strength 525 mg/15mL 36800-0341-08 TOPCO 236 ml — — FDA listed —
Pepto-Bismol Ultra 525 mg/15mL 37000-0440-04 The 118 ml — — FDA listed —
Pepto-Bismol Ultra Cherry 525 mg/15mL 37000-0441-04 The 118 ml — — FDA listed —
HEB Stomach Relief Max Strength 1050 mg/30mL 37808-0770-08 HEB 236 ml — — FDA listed —
Equaline Maximum Strength Stomach Relief 1050 mg/30mL 41163-0937-04 UNITED 237 ml — — FDA listed —
Meijer Stomach Relief Regular Strength 525 mg/15mL 41250-0211-12 MEIJER 354 ml — — FDA listed —
PUBLIX Stomach Relief Ultra Strength 525 mg/15mL 41415-0707-12 PUBLIX 354 ml — — FDA listed —
Stomach Relief Ultra 525 mg/15mL 49035-0293-12 EQUATE 355 ml — — FDA listed —
Stomach Relief Ultra Strength 525 mg/15mL 49580-0842-08 P 237 ml — — FDA listed —
Goodsense maximum strength Stomach Relief 528 1050 mg/30mL 50804-0154-04 Good 236 ml — — FDA listed —
CVS Stomach Relief Ultra Strength 525 mg/15mL 51316-0707-12 CVS 354 ml — — FDA listed —
Maximum Strength Stomach Relief 1050 mg/30mL 53041-0528-04 Guardian 236 ml — — FDA listed —
Ultra Strength Stomach Relief 525 mg/15mL 53041-0529-04 Guardian 236 ml — — FDA listed —
Stomach Relief Maximum Strength 1050 mg/30mL 53942-0558-26 Demoulas 237 ml — — FDA listed —
Maximum Strength Pink Bismuth 1050 mg/30mL 53943-0528-05 Discount 354 ml — — FDA listed —
Stomach Relief Ultra 525 mg/15mL 55319-0948-08 Family 237 ml — — FDA listed —
Kaopectate Max Peppermint Flavor Anti Diarrheal 525 mg/15mL 55505-0200-36 Kramer 236 ml — — FDA listed —
Kaopectate 525 mg/15mL 55505-0229-64 KRAMER 325 ml — — FDA listed —
Ultra Bismuth 525 mg/15mL 55910-0637-04 Dolgencorp, 118 ml — — FDA listed —
Stomach Relief Ultra 525 mg/15mL 55910-0837-08 Dolgencorp, 237 ml — — FDA listed —
QC Stomach Relief Regular Strength 525 mg/15mL 63868-0304-08 QUALITY 236 ml — — FDA listed —
Stomach Relief Ultra Strength 525 mg/15mL 63868-0813-08 QUALITY 237 ml — — Discontinued —
Stomach Relief Ultra 525 mg/15mL 63941-0737-04 Best 118 ml — — FDA listed —
WinCo FOODS Ultra Strength Stomach Relief 525 mg/15mL 67091-0363-24 WINCO 236 ml — — FDA listed —
DRx Choice Stomach Relief Regular Strength 525 mg/15mL 68163-0707-12 RARITAN 354 ml — — FDA listed —
Stomach Relief, Ultra Strength 1050 mg/30mL 68998-0558-28 Marc 354 ml — — FDA listed —
Max Strength Stomach Relief 1050 mg/30mL 69256-0528-04 Harris 236 ml — — FDA listed —
Pepto Bismol Ultra 525 mg/15mLthis 69423-0966-12 The 354 ml — — FDA listed —
Stomach Relief Maximum Strength 525 mg/15mL 69842-0229-12 CVS 355 ml — — FDA listed —
Ultra Strength Stomach Relief 525 mg/15mL 72476-0528-04 Retail 236 ml — — FDA listed —
Stomach Relief Ultra Strength 525 mg/15mL 72476-0737-08 Care 237 ml — — FDA listed —
Topcare Ultra Strength Stomach Relief 525 mg/15mL 76162-0022-04 Topco 236 ml — — FDA listed —
Stomach Relief - Maximum Strength 1050 mg/30mL 76281-0538-26 AptaPharma 237 ml — — FDA listed —
Stomach Relief, Maximum Strength 1050 mg/30mL 76281-0558-25 AptaPharma 177 ml — — FDA listed —
Quality Choice Ultra Strength Stomach Relief 525 mg/15mL 83324-0337-08 QUALITY 236 ml — — FDA listed —
About this product: other versions of the same ingredient, strength and form are listed above, least expensive first, with FDA equivalence ratings where available.
Where does this data come from?
Equivalents are other NDCs of the same ingredient, form and route from the openFDA NDC Directory, ranked least-expensive-first by NADAC. Therapeutic-equivalence (AB) ratings come from the FDA Orange Book; biologics use the FDA Purple Book for biosimilar & interchangeable status.

⏳ Availability & generic status

🏛️
2022
On the market since
Mar 2022
📍
2026
Currently FDA-listed
4 years listed
🔒
·
No generic listed yet
brand only
ℹ️No FDA-approved generic found

We did not find an FDA-approved generic match for this exact strength, form and route.

Where does this data come from?
Patents and exclusivity from the FDA Orange Book (small-molecule drugs), refreshed from public FDA data. Generic launch timing is an estimate, not a guarantee.

📦 Packaging — all sizes for this product

Package NDCDescription Marketing startStatus
69423-0966-12 You're viewing this 354 mL in 1 BOTTLE, PLASTIC (69423-966-12) 2022-03-07 Active

🧭 About this NDC listing & data coverage

Over-the-counter (OTC) product
What data is (and isn’t) available for this NDC — tap to expand
NDC identity (package / product / labeler codes) ✓ Available
Labeler ✓ Available
Product & package description ✓ Available
Marketing category & status ✓ Available
Active ingredient / dosage form / route ✓ Available
FDA label (SPL via DailyMed) ✓ Available
Package photos ✓ Available
Inactive ingredients (structured) ✓ Available
NADAC pharmacy acquisition price (CMS) — Not published for this NDC CMS publishes NADAC only for NDCs reported in its retail-pharmacy survey.
Orange Book / therapeutic-equivalence data — Not published for this NDC Applies only to products approved under an NDA/ANDA; many listings are out of scope.
HCPCS J-code billing crosswalk — Not published for this NDC Most self-administered / retail products have no J-code — that is normal.
Medicaid utilization (CMS SDUD) — Not published for this NDC CMS reports utilization only for NDCs with Medicaid claims above its privacy threshold.
“Not published” reflects what the public FDA / CMS / NLM sources provide for this exact package code — it is a property of the data feeds, not a judgment about the product.

Questions about this listing

Is this NDC FDA-approved?
An NDC listing does not by itself establish FDA approval — the NDC Directory records that a product is listed with FDA, not that it was reviewed and approved. This listing's marketing category is "Otc Monograph Drug". Products approved under an application carry an NDA, ANDA, or BLA number.
Why is there no price listed?
The pricing shown on our NDC pages comes from CMS NADAC, a voluntary survey of retail community pharmacy invoices. CMS does not publish a NADAC for every NDC — packages outside the retail survey (institutional and hospital products, bulk packages, discontinued items, and many OTC items) may never receive one. A missing price reflects the survey's scope, not this product's actual cost, and does not mean the product is free or unavailable.
Is the NDC printed on the package the same as the 11-digit billing NDC?
Yes, they identify this exact package in different formats. The FDA registers it as 69423-966-12, which is what is printed on the packaging and shown on DailyMed. Insurance claims use a fixed 11-digit 5-4-2 format, so the short segment is padded with a leading zero: 69423-0966-12, written without dashes as 69423096612. The Identity section at the top of this page lists every form of this code.
What do the three segments of this NDC mean?
In 69423-0966-12, the first segment (69423) is the labeler code FDA assigned to The Procter & Gamble Manufacturing Company; the middle segment (0966) identifies this specific product — its ingredient, strength, and dosage form; and the last segment (12) identifies this exact package size and type. Together they name one specific package of one specific product.
Is this package still being marketed?
Yes, per the latest FDA NDC Directory data on this page: this package is listed as actively marketed, with no marketing end date reported by The Procter & Gamble Manufacturing Company. Listing status can change — the directory data on this page refreshes weekly.
Who lists this product with the FDA?
The Procter & Gamble Manufacturing Company is the labeler of record for this NDC — the company under whose FDA-assigned code the package is listed. The labeler may be the manufacturer itself or a distributor marketing the product under its own code.
Do I need a prescription for this product?
This NDC is listed with FDA as an over-the-counter product, so it does not require a prescription. Follow the package directions, and ask your pharmacist if you are unsure whether it is right for you.
This page identifies an FDA-listed package (the NDC) and reports public regulatory and pricing data about the listing. It is reference information, not a medical recommendation — talk to your pharmacist or prescriber about your own medication.
Where does this data come from?
Listing facts (marketing category, packager status, marketing dates) from the FDA openFDA NDC Directory; label availability from DailyMed; pricing coverage from CMS NADAC; equivalence scope from the FDA Orange Book.

📄 FDA label — Drug Facts FDA SPL

The complete FDA label for this product — the official Drug Facts labeling, verbatim, section by section. Jump with a chip, search within the label, or expand everything.
🎯 Indications and Usage ⏱️ Dosage and Administration ⚠️ Warnings 📦 Storage and Handling 🧪 Active Ingredient 🧪 Inactive Ingredients 🎯 Purpose
🎯 Indications and Usage 21 words ▾

Uses relieves travelers' diarrhea diarrhea upset stomach due to overindulgence in food and drink, including: heartburn indigestion nausea gas belching fullness

⏱️ Dosage and Administration 91 words ▾

Directions shake well before use only use dose cup provided adults and children 12 years and over: 15 mL (1 dose) every ½ hour or 30 mL (2 doses) every hour as needed for diarrhea/traveler's diarrhea 15 mL (1 dose) every ½ hour as needed for overindulgence (upset stomach, heartburn, indigestion, nausea) do not exceed 8 doses (120 mL) in 24 hours use until diarrhea stops but not more than 2 days children under 12 years: ask a doctor drink plenty of clear fluids to help prevent dehydration caused by diarrhea

⚠️ Warnings 200 words ▾

Warnings Reye's syndrome: Children and teenagers who have or are recovering from chicken pox or flu-like symptoms should not use this product. When using this product, if changes in behavior with nausea and vomiting occur, consult a doctor because these symptoms could be an early sign of Reye's syndrome, a rare but serious illness. Allergy alert: Contains salicylate.

Do not take if you are allergic to salicylates (including aspirin) taking other salicylate products Do not use if you have an ulcer a bleeding problem bloody or black stool Ask a doctor before use if you have fever mucus in the stool Ask a doctor or pharmacist before use if you are taking any drug for anticoagulation (thinning the blood) diabetes gout arthritis When using this product a temporary, but harmless, darkening of the stool and/or tongue may occur Stop use and ask a doctor if symptoms get worse or last more than 2 days ringing in the ears or loss of hearing occurs diarrhea lasts more than 2 days If pregnant or breast-feeding, ask a health professional before use.

Keep out of reach of children. In case of overdose, get medical help or contact a Poison Control Center right away.

📦 Storage and Handling 41 words ▾

Other information each 15 mL dose cup contains: magnesium 3 mg, sodium 2 mg salicylate 230 mg low sodium protect from freezing avoid excessive heat (over 104°F or 40°C) TAMPER EVIDENT: Do not use if printed shrinkband is missing or broken.

🧪 Active Ingredient 11 words ▾

Active ingredient (in each 15 mL dose) Bismuth subsalicylate 525 mg

🧪 Inactive Ingredients 27 words ▾

Inactive ingredients benzoic acid, D&C Red No. 22, D&C Red No. 28, flavor, gellan gum, magnesium aluminum silicate, methylcellulose, salicylic acid, sodium salicylate, sorbic acid, sucralose, water

🎯 Purpose 6 words ▾

Purpose Upset stomach reliever and antidiarrheal

Source: FDA Structured Product Labeling, mirrored from DailyMed / openFDA. Prefer the government’s original formatting? View this label on DailyMed ↗
← 69423-0964-08 · The 69423-0968-08 · Procter →
For educational and professional reference only — not medical advice. Pricing reflects published NADAC and CMS ASP (free public data) and may differ from your acquisition cost; always verify before billing or dispensing.